Neymar may not be on the pitch in the Brazil vs. Germany match Tuesday night, but you may well see his face in the stands. In fact, you could see as many as 60,000 Neymars if #SomosTodosNeymar succeeds.
According to AdAge.com, the campaign (which translates to "We are all Neymar") was devised by a group of ad agencies who have printed out 120,000 masks of Neymar's face. The idea is that fans can wear the mask during the game, either in stadium or watching from home.
You can download a full-sized Neymar mask here, if you're so inclined.
And fans have clearly embraced it, because here is not only Neymar, but his girlfriend Bruna Marquezine:
Bruna e Neymar at the Mineirão. pic.twitter.com/LhHCpScOon— Seleção Brasileira (@BrazilStats) July 8, 2014