MMA promotions come, MMA promotions get mocked on Twitter, MMA promotions go. It's the nature of the beast it seems.
Finding a foothold is difficult when you're scaling a monolith like the UFC. Hardcore fans know the list of fallen victims like the back of their collective hand.
But out in Asia, where this martial arts stuff was conceived, there is a little promotion that's kicking along quite nicely, thank you very much.
Sure, ONE Fighting Championship will never be confused for the UFC. But you know what? That's OK. ONE FC will have 11 events under its belt before the year is out. The promotion does a good job of building relationships and attracting an interesting blend of veteran and emerging MMA fighters and standouts from sister sports like Muay Thai. The promotion is media-savvy, and puts on a clean, professional production at a reasonable price.
New to ONE FC? Looking to get a toe in the water? With events coming up in September and October, there's no time like the present. Here are five reasons to pay attention to the new gold standard in Asian MMA.