Arsenal's summer has taken on a disappointing pattern.
Much like the pursuit of former Real Madrid striker Gonzalo Higuain, the Gunners are set to miss out on yet another world-class transfer target. While Arsene Wenger is happy to throw money at exciting forwards, the ongoing bid for Luis Suarez looks set to end in failure.
Despite Wenger's continued efforts to land Liverpool's controversial Uruguayan, the manager has unknowingly backed himself into a corner that cannot be escaped without huge hypocrisy.
Taking a look at the Frenchman's comments regarding Real Madrid's €100 million bid for Gareth Bale, Wenger angrily asserted any such deal would make a mockery of the UEFA Financial Fair Play rules, as reported by Sky Sports:
It makes a joke of it. It's quite amazing that in the year where the Financial Fair Play comes in, the football world has gone completely crazy.
You wonder what kind of impact and effect it has on the football world. It looks like it has made everybody worse than before.
In the days following Wenger's comments, Liverpool manager Brendan Rodgers has been quick to indicate Bale and Suarez should be valued similarly, as reported by ESPN UK:
Gareth Bale and Luis Suarez were arguably the two best players in the Premier League last season and you can't say Gareth Bale is valued at more than 100% more than Luis Suarez.
Of all the speculation and all the clubs he was supposed to be going to, we've had two bids from one club and that was nowhere near the valuation in the market for a top player.
Rodgers has reacted to the comments of Wenger and tightened Liverpool's control on the situation. By suggesting Bale and Suarez should be valued similarly, he has capitalised on the Arsenal manager's assertion that increased transfer sums have the potential to ruin modern football.
Despite the Daily Mail reporting Arsenal have £120 million to spend, Wenger cannot drop anywhere near Rodgers' hinted valuation for the player.
This will remind many fans of Arsenal's Higuain bid. Napoli eventually signed the player for £34.5 million, as reported by Sky Sports. Wenger talked a good game, but when the big decision loomed, he failed to stump up enough cash. Arsenal missed out on a striker who would have naturally fit in at the Emirates and were forced to look elsewhere.
Rodgers' comments ensure Liverpool will only sell Suarez for a premium price. Unless the player officially hands in a transfer request, Arsenal will now be held to ransom. This is a perilous position to be in with less than a month of the transfer window remaining. Other potential targets have secured deals elsewhere, ensuring the Gunners are quickly running out of options.
ESPN UK suggests Suarez will cost in the region of £50 million, although Rodgers' comments indicate he is willing to hold out for more. It's dangerous territory for Arsenal to enter and will add to a market that has seen costs inflate massively across the past few years. As ESPN's Janusz Michallik tweeted, it's the kind of deal that will have many searching for answers:
This reaction is exactly the mindset Wenger tries to battle against. His comments about Bale and the FFP rules may be aimed at Real Madrid—a club that is in major debt, according to The Guardian—but Wenger simply can't afford to offer anything like the prices Rodgers is licking his lips at.
Although Liverpool were always going to make a Suarez deal extremely difficult, such realisations underline the time for Arsenal to move on before it becomes too late.