Dallas is one of the most loved and hated franchises in all of American sports and so is its fanbase. Love them or hate them, Cowboys fans have more than a few go-to catchphrases about their team. Let's take a look at the things you can expect to hear about if you're talking to a Dallas fan.
The Cowboys are one of the few organizations in pro sports you'll never hear say the words "rebuilding year." Dallas wants to compete for a Super Bowl every season and that's what the fans expect.
When you look at the Cowboys' rosters since the Tony Romo era officially begun, it's hard to argue with the team's faithful. There has been significant talent down in Valley Ranch for several years now.
Regardless of the disappointment many have felt over the past many seasons however, Cowboys fans will always believe their team has a chance to hoist the Lombardi Trophy.
The Dallas Cowboys have won five Super Bowl rings over their 53 years of existence. It's something that any fan of the other 31 NFL teams will learn after a five minute discussion with a Cowboys fan.
Dallas is one of the few franchises in the NFL with a Super Bowl ring for every finger on one's hand. The fanbase is darn proud of that fact. To other fans, it can certainly come off as obnoxious. That doesn't stop Cowboys fans from reminiscing on their team's glory days, though.
The five Super Bowl rings are arguably the biggest points of pride for Cowboys fans and the biggest reason for loathing by other team's fans.
Dallas was dubbed "America's Team" in the late 1970s by Bob Ryan of NFL Films in an effort to give a title to the team's 1978 season highlight film. The name instantly caught on and the Cowboys quickly became known as America's Team from then on.
For the fans of the team, it has become a badge of honor and a title that cannot be removed from the Cowboys. Fans hailing from New England and Pittsburgh have often argued that their favorite teams are the new America's Team. Those arguments have fallen on deaf ears and the Cowboys are still the team most synonymous with the title.
Ryan found his title for the Cowboys appropriate due to the team's popularity nationwide. In a Deadspin article from February of 2013, data the site accumulated from Facebook proved the Cowboys were the most popular team on the social media network.
Cowboys fans will always call their favorite team America's Team because it's become a part of the history of the team. And even after 35 years, the Cowboys have not lost their national appeal that earned them the nickname in the first place.
Owner Jerry Jones is viewed by Cowboys fans the way Cowboys fans are viewed by the rest of the NFL. You either love him or you hate him.
Jones in many ways is the biggest Dallas fan of all. He refuses to let any incarnation of the team to be viewed as anything less than Super Bowl contenders. In free agency, 99 percent of the time he's trying to sign the biggest names available.
When he's not not dreaming about the Cowboys in the Super Bowl or wooing top talent to Dallas, he's making sure the league continues to keep their eyes focused on his team.
On the other hand, his hands-on approach has rubbed some top coaches like Jimmy Johnson and Bill Parcells the wrong way. Some would argue that in both cases, Jones was the reason those coaches left Big D.
Jones wants to be involved in almost every aspect of the Cowboys. There are plenty of fans that likely feel that has something to do with the team's struggles as of late.
The one thing fans on either side of the argument have in common is their feelings towards the team owner are strong.
It's the phrase former head coach Jimmy Johnson made famous and it's been in every Dallas fan's vocabulary ever since.
Whenever the Cowboys have the lead in a game, win a game or are on a winning streak, expect to hear all of Dallas say "How 'Bout Them Cowboys?"
It embodies the fanbase. Dallas fans are always hopeful, confident and have a sense of bravado about their favorite team.
"How 'Bout Them Cowboys?" is their way of saying they know their team is good and everyone else in the league should take notice. It's the phrase Cowboys fans hope they'll be able to say every year around the beginning of February as Johnson did all those years ago.