You don't want to get on Florida head coach Will Muschamp's bad side.
The man with the ultra-terrifying stare first became an Internet celebrity when microphones caught him cursing while he was the defensive coordinator for Auburn in 2007, and his intense demeanor hasn't diminished now that he's the head coach at Florida.
During his first two seasons in Gainesville, Muschamp has lost it quite a few times, including after a fumbled punt in 2011 against Auburn, in the 2012 World's Largest Outdoor Cocktail Party when he stared down tight end Clay Burton and in Florida's 2013 Sugar Bowl loss to Louisville.
Florida is capitalizing on Muschamp's intensity.
The university has embarked on an ad campaign to sell football tickets featuring Muschamp's children giving their impressions of the infamous Muschamp stare while playing catch inside Ben Hill Griffin Stadium.
Slow clap for Muschamp and the Florida marketing department for capitalizing on "the stare."
If you can't laugh at yourself, who can you laugh at?
It's just the latest in a series of unorthodox campaigns coming out of Gainesville.
From wide receivers coach Joker Phillips photo-shopping images left and right to lure prospects to the program to offensive coordinator Brent Pease doing the same to motivate his quarterbacks, the creativity this offseason from the Gators has been phenomenal.
This latest campaign by the marketing staff may be the most creative yet.