Jack Swagger winning at WWE's Elimination Chamber 2013 was a stroke of genius.
The former World Heavyweight Champion won the Elimination Chamber match, thus setting himself up for a shot against Alberto Del Rio for the World Title at WrestleMania 29.
When it got down to Swagger, Chris Jericho and Randy Orton in the final three, nobody could have rightfully believed that Swagger had any chance of winning. Instead, Orton hit Jericho with the RKO and eliminated him.
Then, almost immediately after Orton had gotten the pin, Swagger rolled him up for the win.
The shock of seeing Swagger win was the biggest of the night, which is impressive considering Dolph Ziggler failed to cash in and The Shield beat the Super Friends.
Swagger has been on a roll since returning this month. While it may be a bit early to give him a title shot, an argument could be made that this is the perfect time for him to prove whether or not he can be a main-event player.
The World Heavyweight Championship match is not exactly the most anticipated battle at WrestleMania 29, so the pressure on Swagger to perform will not be great. It was too much pressure that ate him alive before.
After winning the Money in the Bank match at WrestleMania 26, Swagger was rushed to the top before he was ready. The result was a rather underwhelming title run that did severe damage to Swagger's star power in the long run. The Superstar was a joke by the time he left in the summer of 2012.
Now he's a different guy, and a lot of that has to do with Zeb Colter. Colter can be the mouthpiece that Swagger so direly needs. His mic skills have always been poor, and there's no reason why having somebody do all of his talking has to be a major hindrance to his status in the WWE pecking order. Swagger can let his in-ring work speak for itself.
With Colter and Swagger's xenophobic characters, they play a perfect foil to a Mexican world champion. This is how wrestling should be. Lately, the roles for heels and faces have been switched. The faces are the ones resorting to bullying and degrading tactics to belittle the bad guys.
It's not a good sign when the company has the Be A Star Campaign and markets itself to families and children.
With Swagger vs. Del Rio, you'll see storytelling how it's meant to be. Swagger will be the detestable heel that calls Del Rio every derogatory term in the book. As the bad guy, kids will see that that's not how you're supposed to act. Del Rio will be the hero overcoming a bigot like Swagger, who will deserve to get his comeuppance at WrestleMania.