Sometimes, being viewed as the victim, or object of some sort of inappropriate behavior can do wonders for someones notoriety.
Katherine Webb is as pretty as a perfect spiral thrown by Alicia Keys to Kate Upton.
She was Miss Alabama, and the Auburn alum's involvement in a sports taboo-like relationship with Alabama quarterback A.J. McCarron makes her more than ordinary.
But Brent Musburger's extreme admiration is what gets you in Sports Illustrated's Swimsuit Issue (USA Today).
The legendary sports announcer found himself in hot water after he shared a few compliments about Webb's beauty during the BCS title game.
I didn't have a problem with Musburger's comments. I didn't find them crude or over-the-top, but we live in a hyper-sensitive world, so comments like that get negative attention when they are actually harmless.
In fact, Webb said that she "was flattered" and "doesn't find Musburger at all creepy," per Huffington Post.
He didn't disrespect her or McCarron, but we are all entitled to feel whatever way we feel.
From a professional standpoint, Webb has undoubtedly gained popularity from the incident. She's gone from being a beautiful ex-pageant winner dating a well-known college quarterback, to all those things—plus the young lady Musburger went ga ga over on live television.
Thanks to social media, the latter detail is far more profitable. Webb's followers on Twitter jumped from 2,000 to over 270,000 following the situation.
The video above has over three million views, and that qualifies as viral. Viral videos gain the subjects of the media a good measure of popularity and opportunity.
Don't believe me?
Why else would Sweet Brown aka "Miss Ain't Nobody Got Time For That" be cast in commercials and an upcoming Tyler Perry film (Power 98 FM CBS Local)?
Thanks in part to Musburger's compliments, even more people know Webb, and it has created opportunities for her—like the SI swimsuit edition.
In some ways, this has had an effect similar to Kanye West's rude interruption of Taylor Swift at the 2009 MTV Video Music Awards. West was obviously far more inappropriate than Musburger, but Kanye's exhibition of ridiculousness had a positive effect on Swift's career.
She was already talented and known, but being known as the poor little girl that Kanye did wrong makes her even more lovable.
I guess being the victim is sexy, and it is especially sexy when the victim is well...sexy.