Go Daddy never ceases to push the limit in its annual Super Bowl ads, and 2013 was no different.
The company's much-anticipated Super Bowl XLVII ad features Israeli supermodel Bar Refaeli, but she's not running around on a beach in next to nothing or flaunting her beloved physical features. Instead, Refaeli is making out with a geek named Walter.
And what begins as a few kisses on the lips quickly takes a turn into full-on, all-out tongue action.
Even though their lips are locked for only a few seconds, it will no doubt feel like an eternity for those watching with their parents or children.
The premise of the commercial is that there are two sides to Go Daddy, the smart one and the sexy one. Obviously, the 27-year-old Refaeli represents the sexy, while Walter assumes the role of smart. And as Danica Patrick tells us: "Together, they are perfect."
The kissing commences.
It's not so bad until the camera zooms in on their mouths. That's when the ad truly gets uncomfortable.
Here's the ad many will see on Super Sunday:
If Go Daddy's aim was to burn an awkward image into our minds—one we won't forget anytime soon—well, it certainly accomplished they goal.
As many would expect, the commercial drew some criticism from CBS censors, and NBC's The Today Show reports that the two original versions of the ad were rejected after being deemed "indecent."
According to the New York Daily News, "The one that will run Sunday is a less passionate version that cuts out the tongue shot."
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