Well, some may feel that this move is long overdue.
As it appears Post, the parent company of the Fruity Pebbles brand cereal. will be replacing Fred Flintstone with the face of the WWE for a limited time only.
According to AdAge.com:
The WWE's John Cena is about to lay the smackdown on Fred Flintstone, booting the prehistoric cartoon character from Fruity Pebbles boxes.
Flintstones fans, relax: Fred isn't being sent back to the Stone Age. It's a limited-edition promotion covering 4 million boxes of Fruity and Cocoa Pebbles, so Fred will still appear on some varieties. But his presence is likely to be Yabba-Dabba-subdued in the future as Post Holdings reshapes its packaging strategy for Fruity and Cocoa Pebbles, which will now front a variety of Flintstones characters in rotation, including Fred, Barney, Pebbles, Bamm-Bamm and Dino.
This is huge news for the WWE, as it allows the company to have one of their own on as a spokesperson for a mainstream company. Keep in mind, this is not the first time Cena and Post have teamed up; in 2012 Post ran a "Meet John Cena" promotion, giving Cena a presence on the Pebbles brand boxes, but keeping Fred as the focal point.
Overall, this isn't the first time that Cena has been a spokesperson for a mainstream brand. You may remember a few years back, both Cena and Vince McMahon starred in an action-packed commercial for Gillette Fusion.
Now, one has to wonder, if it weren't for this promo by The Rock, would this partnership even exist? Luckily, someone from Post was watching, or at least got wind of the promo and got the wheels in motion to make this happen.
Personally, I am a fan of keeping things old-school, especially when it comes to a staple like The Flintstones. Don't get me wrong, I completely understand why Post made this move. Especially considering it will most likely benefit sales for the Pebbles brand.
Granted, this is only for a limited time, but it still marks a precedence in pop-culture history, as John Cena is the first non-Flintstones character to grace the front of the Fruity Pebbles box since its inception 42-years ago.
In the end, these boxes will most likely become a collector's item. So, if you are in to that sort of thing, keep an eye open at your local grocery store as I am sure they will be rolling out soon.