John Cena spent another weekend in the headlines of TMZ. The gossip website once again covered the WWE star's mercurial love life. This time, the subject matter concerned Cena's apparent dating of former WWE Diva Nikki Bella.
The two attended the Bellas' high school reunion in Scottsdale, Arizona alongside fellow WWE pair Daniel Bryan and Brie Bella. In addition to Cena's ongoing TV romance with AJ, the WWE could have a minor conflict promoting Cena as the face of a TV-PG era of pro wrestling.
Cena has held public make out sessions with AJ Lee on WWE TV twice in the last two weeks. He shared similar public acts of affection with Eve this time last year, and was fodder for a very public divorce back in May.
Cena's battle cry of hustle, loyalty and respect may have to be modified to include sex. Modification or not, that's not going to go very far in marketing Cena to families.
With the rise of social media, information is available to a mass audience of all ages. The parents who buy John Cena t-shirts for their children frequent TMZ like any red-blooded American. The gossip website brandishes risqué photos of Cena and Nikki Bella in one light. In the other light, Cena is sharing even more risqué kisses with AJ Lee on TV.
A PG-13 sex symbol is being manifested within Titan Towers. This may not be best for the WWE's bottom line.
A single John Cena is a very popular John Cena among women, and rightfully so. Cena's career of carrying WWE's business and scripted heroics certainly shouldn't be without its spoils. But these spoils may spoil what's left of Cena's relatively squeaky-clean image.
Video packages touting Cena's commendable charity work with the Make-a-Wish Foundation just don't resonate as well if that same superstar is an implied womanizer.
The WWE may be playing with fire as a potential damage control situation looms. Storylines have suggested that the WWE may be on the right track, with Cena promising to refrain from a third straight make out with AJ:
Many mixed opinions of a kiss last night. My apologies, my emotions got the best of me and 1moment overshadowed a gr8 match. Never again.
— John Cena (@JohnCena) November 27, 2012
Any single male will attest to the fact that there is nothing wrong with playing the field. But it may be best for Cena to have a more muted approach to his bachelorhood both in and out of storyline.