Dolph Ziggler has been carrying his Money in the Bank briefcase for close to six months now.
Since his win, many fans hove been longing to see "The Show-Off" cash in and begin a World Title run. Unfortunately, every time it appears to be the perfect opportunity for him to nab the gold, he doesn't for some reason.
One of the reasons Dolph Ziggler hasn't cashed in his Money in the Bank contract yet is because his feud with John Cena was pushed back from original plans, until now, and there's a feeling that Ziggler needed to feud with Cena first before having a run with the World Heavyweight Title.
Overall, I am not a big fan of this move, as Ziggler could have easily cashed in on The Big Show immediately after he beat Sheamus at Hell in a Cell. Don't get me wrong, I understand why the WWE wants this feud to happen. Let's face it, they have been building this matchup for months now and we have yet to see a pay-off.
Ultimately, had the WWE played its cards right, we could have witnessed this match at Survivor Series and Ziggler could be cashing in at TLC instead of waiting until 2013. However, if Ziggler can beat Cena, there is something to be said for it helping his career.
Keep in mind, not many of Cena's opponents come out on top, although it does appear that Super-Cena has found a way to stay relevant and share the spotlight. Cena has lost his share of matches in 2012. In fact, most of those matches were used to put his opponent over.
This model has definitely proven successful for most of Cena's foes and could do the same for Ziggler. In the end, it appears the WWE still isn't entirely sold on Ziggler as World Champ. Sadly, the company has lightning in a bottle here, and it seems like they aren't sure how to utilize it.