WWE Hell in a Cell 2012: Why Ryback Must Win the WWE Championship from CM Punk

Greg DeMarco@@gregdemarco411Analyst IIIOctober 18, 2012

Credit: WWE.com
Credit: WWE.com

Monday’s Raw confirmed what some fans wanted to see and others feared: Ryback will challenge CM Punk for the WWE Championship at Hell in a Cell. Not only is Ryback the right opponent for CM Punk, he should win it all.

Some would say that Dolph Ziggler would have been a better choice, and as a huge Ziggler fan I can’t say that I wouldn’t love to see Ziggler get the shot. Others would point to Sheamus’s shocking WWE Championship at WWE: TLC in 2009 and remind you just how far Sheamus has come, just as The Doctor Chris Mueller did here.

Both of these sentiments are correct. We haven’t seen a meteoric rise through the WWE ranks like Ryback’s since that of Sheamus. Dolph Ziggler has proven multiple times that he can tear the house down with any opponent—especially CM Punk.

But the WWE needs to look both short and long term here. Ryback winning the WWE Championship benefits the WWE in both of those ways.


A New Face

The WWE has struggled to build new stars over the years. Established stars like John Cena and Randy Orton are unnecessarily protected while guys like Alberto Del Rio, Christian, Ziggler and many more see their pushes start and stop for no reason.

Even The Miz, who is only the second heel to leave the WrestleMania main event with a victory, saw his mega push come to a halt. Sheamus has seemingly broken through the glass ceiling, but his case is the exception to what we’ve seen over the past three years.

Ryback is the new face that the WWE has been seeking. He’s gotten over with the casual fans and it’s nearly impossible to pinpoint why. To quote Diamond Dallas Page, “that’s not a bad thing, it’s a good thing!”

You can’t pinpoint a reason because it was natural. Ryback exudes a natural charisma and intensity that people have bought into, and it’s turned into the fuel powering the jet pack the WWE has strapped to Ryback.


The Undefeated Streak

Ryback is entering Hell in a Cell as an undefeated WWE Superstar. Similarities to Goldberg are unavoidable, but they’re also like comparing apples and oranges.

Goldberg’s rise was before the turn of the century. Wrestling fans, the internet and the talents themselves are all very different now. There is no comparison between Goldberg and Ryback.

However, they do share an undefeated streak. Goldberg’s streak was built in numbers. Ryback doesn’t need numbers, he needs a time frame. How many days, months or years has he been undefeated?

But Ryback’s streak doesn’t carry any weight yet. It hasn’t been long enough. In fact, a premature ending to the streak at Hell in a Cell would be the biggest story of the streak yet. There is so much potential for an undefeated streak storyline in 2012, and all of it would be lost if Ryback were to lose at Hell in a Cell.



WrestleMania is the “granddaddy of them all.” The greatest performers in the world converge on one stage to put on the biggest wrestling extravaganza of the year. The 2012 version was headlined by John Cena and The Rock, but the WWE put their newest star, CM Punk, in the semi-main event spot. Punk and Chris Jericho joined forces to create a great match with a strong build.

The WWE needs to add a new top star to the mix at WrestleMania 29, and who better than Ryback? Brock Lesnar, despite not being an active WWE Superstar according to current storylines, is on the WrestleMania 29 ticket presale poster. Brock will be at WrestleMania 29, and his opponent should be Ryback.

And before you ask, yes—Lesnar should put Ryback over.

The WWE needs a bankable, marketable star that they can build around. John Cena won’t be around forever, and they need to put an elevation plan into place—yesterday. Ryback is that plan, and he needs to win the WWE Championship at Hell in a Cell.

Think this makes total sense? Think it’s an absurd suggestion? Let me know!

Share your thoughts and ideas in the comments below.