WWE has always been hot and cold when it comes to trends in technology.
When the internet was first exploding in the 90s, WWE got on board right away with sites for various talents like the Undertaker and Bret Hart.
In the 80s, WWE embraced closed circuit television before being a pioneer in the pay-per-view industry with the introduction of WrestleMania.
However, they have been a bit behind the curve in recent years.
Their WWE Universe social network was shut down by the company in favor of utilizing the built-in user base on FaceBook.
Their embrace of Twitter came a bit late in relation to other companies, but their recent work with Tout has shown their commitment to exploring new technologies which will bring fans closer to the action.
WWE released and app on Friday for the iOS and Android platforms to finally give wrestling fans a true mobile experience.
In this slideshow I will review the app as it stands and explore features that the app needs to include to draw in fans as well as compete with other apps in the marketplace.
Before continuing, I would like to offer some background information. When I am not writing about sports, I am usually occupied with something involving mobile phones.
When I got started in the mobile phone industry more than 10 years ago, the idea of color screens on phones seemed far-fetched, let alone cameras and being able to watch television.
I have witnessed the insane growth of the industry from the inside, which might make me one of the most uniquely qualified B/R writers to address this topic.
I have used literally thousands of different apps in the course of my career, working with every major U.S. carrier at some point, and I have a solid understanding of what makes an app successful and what people want to use them for.