As the New York Jets prepare to embark on their 2012 season, decades of disappointment have made Super Bowl III seem like a distant memory to anguished Jets fans.
However, for one group, the memories of Super Bowl III remain vivid as ever.
Members of the Jets 1968 team are mostly in their late 60s or early 70s now (or early 80s in Babe Parilli's case) but still share a remarkable bond.
The players who took the field that day in the Orange Bowl will always hold a special place with each other and in American sports culture, no matter where life has taken them over the past four decades.
Players like Joe Namath and Don Maynard have remained visible over the years, returning to Jets functions and attending multiple on-field ceremonies. However, many of the past heroes, who haven't had their numbers retired by the club, have been less present.
The team started a Ring of Honor to coincide with the opening of MetLife Stadium, and that has given players like Larry Grantham, Winston Hill and Gerry Philbin their rightful time in the spotlight.
But their stories aren't' common knowledge to Jets fans of a younger generation.
This slideshow takes a look at some of the heroes of the 1969 Super Bowl team and what they have been up to in the 43 years since the Jets shocked the world that Sunday back in 1969.