NASCAR: Stock Car Steel & Aluminum, SRI Have Full Sponsorship at Loudon
After David Stremme made the show at Talladega this past weekend, Stock Car Steel and Aluminum, Inc. (SCSA) and SRI, Supplies for Racing and Industry, Inc., have another big sponsorship weekend coming in Loudon, New Hampshire. Once again, Ryan Newman will take the helm of the No. 7 Menards/Aggressive Hydraulics Whelen Modified, with additional backing from SCSA and SRI.
A few states westward, and you’ll find Jason White, driver of the No. 23 Gunbroker.com Ford showing some love for SCSA and SRI as well. The Camping World Truck Series is slated to run the American Ethanol 200 on the same day as the Whelen Modifieds at Loudon. The Loudon race is scheduled for 1 p.m. EDT on Saturday, July 14th, while the Camping World Trucks take the green flag around 8:30 p.m. EDT.
The exposure for SCSA and SRI is reaching further than ever, as David Stremme carried the banner for SCSA at Daytona this past weekend with a show-making 47.203 qualifying run in his Stock Car Steel and Aluminum Toyota. That sponsorship was courtesy of a handshake deal between David Stremme and SCSA/SRI owner Greg Fornelli. While it was an unofficial deal with hardly any money exchanged, it goes to show that many people in motorsports, like David Stremme, want to show their appreciation for companies such as SCSA and SRI.
Every day, the delivery trucks from both companies deliver metals, plastics and shop supplies to the biggest teams in NASCAR. SCSA and SRI have become beloved names in the North Carolina racing industry, and the relationships that these companies have with their customers are some of the strongest and most loyal in the business.
“We love seeing our name out there with guys like David, Ryan, and Jason. All of those guys are my good friends and great customers. We do what we can to show the world that we’re a big part of this industry, but we aren’t a huge Fortune 500 company with crazy marketing budgets,” says SCSA and SRI owner Fornelli, “We give these guys some materials and shop supplies here, some sponsorship dollars there, and they’ll give us some love by running some (of our) stickers when they go racing. It’s a friend thing.”
Primary sponsorships can cost upwards of $30 million for a full season of racing. But in some cases, it is a “friend thing,” like Forneill says. With an ever-growing business that is no longer limited to the Charlotte-area (people from all over the world can now buy SCSA/SRI products online), friends such as Ryan Newman, Jason White and David Stremme are invaluable.
“No matter what industry a sponsor comes from, it’s all about the exposure,” states the always-energetic Fornelli. “From a couple handshakes and some vinyl stickers, we’ll find more friends and loyal customers with the help of David, Ryan and Jason.”
Unless otherwise noted, all quotes were obtained first-hand.
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