To: Vince McMahon
From: Justin LaBar
It's summer which means something big needs to happen. Believe it or not, I got something that is better than you faking your own death or having a stage collapse on you.
There is nothing that's going to be original in wrestling. Everything has been done, the audience is smart enough to know this. However, if you make it interesting and logical enough, people will to tune in to see it.
Capitalize on the one year anniversary of CM Punk's famous “sit on the stage” promo being this week.
Last year, CM Punk started speaking up for the change. A year later, he can complain not enough change has taken place, so WWE Superstars and management are going to suffer but the fans will be rewarded, with chaos.
Another hostile takeover worked initially with Nexus and those were guys hardly anybody knew. Imagine if you inserted the right believable collection of names. As I said, nothing is original but if done right, people will watch.
A revolution led by CM Punk, Paul Heyman (who having legal action against WWE & Triple H can be perfectly tied in) and Brock Lesnar. A collection of “Paul Heyman guys” and guys who fit a stereotypical, believable bill of being Heyman guys. Names such as Dean Ambrose and Seth Rollins. Talents who have gained their following via the underground. Those who go against the mold of what a corporate WWE Superstar looks like.
This would allow a build-up to SummerSlam to be drawn out and have significance. CM Punk has the companies top world title and is leading this outlaw group. Who has to come to the rescue of the company? Of course, John Cena.
You have Cena versus CM Punk for the WWE Championship and Triple H versus Brock Lesnar at SummerSlam. The lower profile guys in a group like this such as an Ambrose or Rollins can be pitted against other established WWE names.
A classic case of us versus them. It always grabs the audience's attention off the bat. The trick is making it last.
The key is believability. You have to attend to the minor details. Yes, this means you have to assume the audience remembers things or can think for themselves.
Don't let this group come to the ring from the entrance way. Always have them come out from the side of the arena where the production areas are or come out of the crowd. In WCW, the New World Order use to do this for a time and it made sense.
Let them say, “We don't want to represent WWE. We don't want to be sports entertainers. We want to be wrestlers but we're going to entertain your audience at the expense of you paying for the years of mediocrity.”
You have to stay dedicated to the cause and facts. If they want change and takeover, they wouldn't be associating or coming from the same locker room as the WWE guys who are fighting against them.
You did it right with Nexus when they came out of the crowd to destroy everything at ringside in their debut of June 2010. They should have continued doing that.
You have to commit to details like this. Even at the non-televised live events, stick with this as best as possible.
If you go forward with this, don't hold anything back. Again, believability matters, so you as the Chairman of the company has to be involved. Triple H as both a wrestler and an executive would be perfect. Even Stephanie should make an appearance in this.
If you respect logic, then embrace realism. The fans will watch.