The title should not surprise anybody. I have long followed ratings and numbers in WWE's business, and this was a bad week.
WWE scored a 2.72 rating for Raw on Monday.
In a new report, the big topic of discussion within WWE was the low rating—not Randy Orton being suspended. With the holiday and major cable competition, Raw saw its lowest ratings of the year.
The major alarming factors were that the CM Punk vs. Daniel Bryan match actually lost viewers. Also, the Santino Marella vs. Alberto Del Rio was one on the lowest quarter-hour segments in years.
My Thoughts on This News
First, I am not shocked.
Secondly, let me discuss the major points here.
The holiday has shown to have no effect on the rating in past years. Thus, anybody using that as an excuse has nothing to back them up. Sorry, but numbers do not lie. Memorial Day didn't matter.
The History Channel had a record breaking night of ratings. It continued through Tuesday and Wednesday. Now that the mini-series is over with, summer months will have less new shows.
Next up is the Bryan vs. Punk match losing viewers!
I have not seen any quarter-hour numbers, but would anybody be surprised by this?
Once again, numbers do not lie. I am a big fan of both men, but nothing has suggested they can bring in viewers for Raw. On Smackdown, Bryan has done well. On the main stage live on Mondays, it is still (rightfully) the John Cena show.
This is just the 56,975th reminder of why.
Finally, the Del Rio vs. Marella match was given the second quarter-hour of the night. That does not typically do well. Even with that, it was clearly designed to be a quick match.
Again, I have not seen any concrete numbers. However, I would believe it to be true.
As for what is next?
Honestly, I expect Triple H to be back soon. Paul Heyman and Brock Lesnar just may be rushed back as well. With Chris Jericho and others still out, WWE needs something to jump start the Red Brand right now.
In 2010, the Nexus debuted around this time.
Raw in 2012?
Last year, CM Punk delivered his big promo in June.
One of these weeks, I see yet another "huge" moment to close Raw. It will breathe some life into the company, as well as bring these ratings back up to a respectable level.
Let's not even bring up the three-hour move in July...