With the hype heading into the 2010 playoffs the Milwaukee Bucks brought back the slogan of "Fear the Deer."
The Bucks were bounced in Game 7 against the Atlanta Hawks, but most fans would agree that the slogan stuck this time around.
I know Milwaukee tried to instate "Be Milwaukee" this past year, but the Bucks will be carrying the crazed buck mantra for awhile. Fans should be happy with just the thought that went into the tagline.
I'm not sure the marketing department was even trying with the last couple.
Come on, being the Bucks opens up a whole opportunity for creative wit.
"The Hunted become the Hunters."
"Don't F*** with the Buck."
"Been Messin' Up Your Car Since 1968."
At least I'm trying.