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With the way the World Heavyweight Championship match ended at Over the Limit, any one of the competitors could have pulled off a victory. And as far as going one-on-one with Sheamus, any of those challengers could have a great match.
Given the competitiveness of the match at OTL, all three competitors could make a case for deserving a rematch. So rather than argue why any one of them specifically deserves it the most, I'll give other scenarios they could be involved in.
Chris Jericho may be the hardest one to justify another title shot for. He lost title matches at Elimination Chamber, WrestleMania, Extreme Rules and Over the Limit. Besides, it looks like he currently has his sights set on Randy Orton, having delivered three Code Breakers on Raw.
But if Y2J could resolve his issue with Orton before then and be named the No. 1 Contender, we know he has the mic skills and the ring skills for a solid program and match with Sheamus. His four previous title matches were all solid.
Randy Orton, then, must respond to Jericho before he can focus on recapturing the World Heavyweight Championship. Neither The Viper nor Y2J really need to feud with each other; they're both firmly established as it is.
Then again, everyone knows Orton will eventually win the title again, so he doesn't need to take it from Sheamus at this point. Whether it's now or later, a Sheamus/Orton program could be really solid, and adding the World Heavyweight Championship would make it that much better.
What about Alberto Del Rio? He's only had one shot at taking the Great White's gold, and he wasn't pinned in the match. After what happened on Raw, will he be feuding with Santino Marella? Could ADR capture the U.S. Title and then challenge Sheamus in a Title vs. Title match?
As with Orton, we know ADR will have the title again at some point. Whether it's now or later, the Mexican Aristocrat and the The Celtic Warrior could put on one hell of a program.