Mayweather vs Cotto: 4 Reasons This Fight Will Outsell Pacquiao
In less than a week, Floyd Mayweather Jr. (42-0 26KOs) will go head to head in one of the biggest fights this year on PPV against Miguel Cotto (37-2 30KOs).
With two of the biggest PPV stars going head to head, it is speculated that this might be one of the biggest selling fights in the history of the sport.
Here are four reasons this fight will outsell Pacquiao's upcoming bout against Timothy Bradley.
Canelo Alvarez vs. Shane Mosley on the Undercard
This fight is going to get a lot of attention and one of the big reasons people will be buying the PPV. The fight will be on May 5th, and that's Cinco De Mayo, a Mexican Holiday. Canelo (39-0-1 29KOs) is one of Mexico's most popular rising stars and can draw a crowd.
Opposite the young superstar is former title holder and future hall of famer, Shane Mosley (46-7-1 39KOs). He may be older and a little over the hill, but he'll be one of Canelo's toughest fights to date.
Mosley is already being written off and expected to lose, but many hardcore boxing fans believe he has a chance of upsetting the young champion. It's believed that experience will get the better of youth and give us the biggest upset of the year.
I'm doubtful of this as we saw during Hopkins vs. Dawson this weekend, youth can sometimes overcome experience. Anything can happen though, Hopkin's couldn't handle Dawson's style at the stage of his career, but he can beat somebody like Pascal again at 47.
Will Mosley score an epic upset against a title holder again at this stage of his career, or will Canelo put the veteran away in brutal fashion? We'll find out May 5th, but one thing is for sure. People will be clamoring to see this young man fight for years to come.
Miguel Cotto is seen as a legitimate opponent to take away Floyd's 0, and is quite possibly the most dangerous opponent to Floyd aside from Pacquiao. Sergio Martinez is a little out of the book because he's still fighting as a middleweight, but if Mayweather wins next Saturday then talks between the two can start as Floyd will be the king of 154 should he succeed.
The two were supposed to fight years ago when both were undefeated and under the Top Rank banner, but things fell and the two went their separate ways. Two losses later, Cotto is ready to take on Mayweather in the biggest fight of his life. It's as they say, it's always better late than never.
Although this fight is already perceived to be a shut out by Mayweather or an easy win, it'll be a competitive fight. While Cotto isn't in his prime anymore and "shop worn," he's hard hitting, relentless and tough. He'll present a much better challenge than Mayweather's last three opponents.
Ortiz was strong and young, but his inexperience killed him. Marquez was extremely skilled, but he was fighting a style that didn't fit in with him two weight classes higher than he usually fought at. Finally Mosley, while at the time hard hitting, was old and after the second round it became target practice.
Also, Cotto is the third most profitable PPV star today behind Mayweather and Pacquiao. In his last fight, he supposedly sold about 600,000 PPVs with Margartio. With his strong fan base and popularity, that'll be sure to boost the PPV ratings.
The fight is going to be held on May 5th, that just happens to be on Cinco De Mayo, a Mexican Holiday. Call it coincidence, but all but one of Mayweather's PPV fights since Oscar De La Hoya has been either on or on the weekend of Cinco De Mayo or Mexican independence weekend.
Call me crazy, but I think that this is a marketing tactic that is working quite well. Mexican fans are some of boxing's biggest and devoted fans. With a young Mexican superstar on the undercard, celebration of a Mexican holiday and the biggest fighter fighting, the PPV is bound to do well.
You might think that this is dumb reason, but look at the numbers.
Since Mayweather became a superstar by beating Oscar, May 5th, five years ago, only one of his fights sold less than one million PPV's. That fight was against Ricky Hatton held December 8th where he reportedly only sold 900,000 PPVs.
Mayweather is without a doubt one of the best fighters in boxing today. He displays an extraordinary amount of skill that embodies everything a boxer should be.
Skill, speed, intelligence and being so dang hard to hit.
He's also extremely flashy and flamboyant. This seems to appeal to a lot of his fans and a lot people around the world. When people tune in to 24/7, it's to see him degrade his opponent by trash talking. They want to see that hard work and dedication he puts into every fight to maintain that undefeated record.
You have people who tune in to see him win and people to see him lose his 0 in a historic upset. They tune in to see him dole out punishment while others want to see him hurt.
It doesn't matter for their reasons for buying or viewing him, they want to see him, and that's what counts.
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