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Coca-Cola Super Bowl Commercial: Coke Excels with Trademark Polar Bear Ad

Eric BowmanChief Writer IVDecember 12, 2016

Coca-Cola has been using the polar bears for their advertisements for years now and the soda drink company's spot for Super Bowl XLVI definitely wins big for many reasons. 

First, the use of the polar bears is always great. Whether it's the cubs or the adult polar bears, it's always a victory for Coke. 

Second, this Super Bowl ad is actually related to football, as one bear is trying to catch an ice cold bottle of Coke. 

Plus, this ad has the chances of changing depending on how the game is going, which is one of the coolest features about it. 

As you can see in the video below, this is going to be one of the better Super Bowl XLVI commercials.

If things aren't going well for one particular team, the polar bear that's a fan of that team will "will relieve some tension" if he catches the bottle of Coke, according to the information on the YouTube page for this video. 

While this is a fun video and experiment by Coca-Cola, there are a couple things about this commercial that make you ponder. 

I get why all the polar bears freak over the possibility of the main character dropping the bottle of Coke, as it is a delicious beverage. It would be devastating to drop the bottle and have it break into tons of pieces. 

So what if the bucket is loaded with plenty more bottles? The butterfingers polar bear wants that one and he is determined to get it. 

However, why in the world are there five polar bears just hanging outside drinking some Coke? They should be watching the game for crying out loud. 

Sure, it's a minor issue, but just something I found strange. They must all be fans of the 49ers and Ravens.

I'm not a huge fan of Super Bowl commercials being released early, but Coca-Cola thrives with this enjoyable ad, so all is well. 


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