Carolina Panthers New Logo: Breaking Down Slicker and Sleeker Panthers Emblem

Timothy Rapp@@TRappaRTFeatured ColumnistJanuary 30, 2012

The Carolina Panthers have unveiled an updated logo and typeface this offseason. And you thought Cam Newton was the only exciting thing happening in Carolina.

Think again, folks.

Let's take a look at the old logo first:

That's kind of nice. A little cartoonish with overly-fierce typeface. But that was the style of the '90s in sports for some reason.

Let's take a look at the new logo now.

See, that's what I'm talking about!

This is so much cleaner than the old logo. I don't feel like I'm about to watch a cartoon on Saturday morning when I look at this. Here's some more info from Panthers.com:

"We have one of the finest and most recognizable logos in the NFL and wanted to make it as modern as possible without losing the dramatic essence of the mark," said Carolina Panthers President Danny Morrison.

The Panthers will transition to the refined logo throughout 2012. The primary tweaks made by the National Football League's creative department are primarily in the features in the eye and mouth. The logo will also be accompanied by a change in the primary logotype.

"It is a cleaner style that is easier to read and should be more applicable to different uses," Morrison said.

I like what they've done here: kept their brand recognition but updated it before it grew insufferably corny. I looked at the old Panther and was like, "Aw, look how ferocious it is trying to be. So cute."

I look at this Panther and I'm like, "Yeah, that thing would totally eat me as a snack. Well done."

Now, if we could only get a few other organizations to update their logo—I'm looking at you, Washington Redskins—we'd be set.

 

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