One of the most watched events on TV all year, commercial spots during the game are both tough to get and very expensive. However, companies willing to fork up the big dough find themselves with an unmatched platform to get the word out about their products.
When done right, the memory of these ads can live for a lot longer than their 30-second run time. The ads collected in this slideshow have done their job, creating enough publicity to offset any cost to get it on air.
Here are the 50 best Super Bowl commercials in NFL history.