The WWE Network looks like a really great idea on paper.
It will be a network dedicated to anything and everything pro wrestling related, and it’s essentially Vince McMahon’s biggest dream coming true right before our eyes. But there are a number of potential problems with the channel that the WWE can’t afford to ignore.
The biggest one? The lack of clearances.
And, as it turns out, internal concern over the lack of clearances has forced the WWE to delay the launch of the WWE Network.
Sources in WWE report that WWE will be pushing the Network debut back until the Fall of 2012.
The delay comes because WWE won’t have the infrastructure needed in place by April 1st when they wanted to launch with WrestleMania.
Officials didn’t want to push the debut back but they had to for the long term success of the Network.
Despite the delay, projects that were being produced will still go on as planned.
I’ve already said (or typed) it numerous time before, but I’ll say it again: If the WWE does not have enough clearances by April 1 to make the network successful, there is absolutely no way whatsoever that the company should launch it then.
There seemed to be this undying attitude in the WWE that the company needed to launch at or around WrestleMania time. But thankfully, WWE officials wised up and changed their minds.
Sure, interest in the WWE is generally up around WrestleMania time, but the effect that will have on fans’ likelihood of purchasing the WWE Network is minimal. If fans want to buy it, they will, and if they don’t want to, they won’t.
This isn’t rocket science, though WWE officials sure made it seem like it was for a while.
The bottom line is that you do not launch any type of product or service if you know there’s a pretty good chance that it will not succeed. That is exactly the case with the WWE Network.
It will not work if the proper clearances aren’t in place. On the flip side, it probably will work if the WWE does indeed get the proper clearances by the fall of 2012.
This is all about patience, which, as the saying goes, is a virtue. A virtue WWE officials didn't have. A virtue they now do.