The Kansas City Chiefs Shouldn't Waste Limited Resources on Top Wide Receiver

Christopher Hansen@ChrisHansenNFLNFL AnalystFebruary 7, 2014

The Chiefs need to lean on the strength of Dwayne Bowe in 2014.
The Chiefs need to lean on the strength of Dwayne Bowe in 2014.Jamie Squire/Getty Images

There has been a lot of talk about which wide receiver the Kansas City Chiefs should target in free agency or the draft. The talk so far has centered on high-profile free agents and first-round draft picks.

ESPN’s Mel Kiper Jr. and Todd McShay both mocked a different wide receiver to the Chiefs in the first round. The Kansas City Star has done three draft profiles, and two have been on wide receivers.

After giving wide receiver Dwayne Bowe a five-year, $56 million contract with $20 million guaranteed last year, the Chiefs shouldn’t waste valuable resources on another wide receiver. Burning a valuable draft pick on a position that usually takes a year to develop, or using limited cap space on a top free agent is a poor appropriation of the Chiefs' limited resources. 

It’s not that the Chiefs couldn’t use a good receiver opposite Bowe. They could because every team would love to have two good receivers, but the resources needed to get one is usually exorbitant. There are other needs on the roster greater than a second great receiver that the Chiefs can address more easily and for a longer period.

If the Chiefs go after a wide receiver in free agency or in the draft, here are some things the team should consider before committing either money or a draft pick to acquire one:

 

Free Agency

The Chiefs could reach out to Jeremy Maclin, but will his price be right?
The Chiefs could reach out to Jeremy Maclin, but will his price be right?Howard Smith-USA TODAY Sports

Teams have to pay No. 2 receivers like No. 1 receivers in free agency, so the Chiefs wouldn’t even get a lot of bang for their buck if they decided to go that route. The Chiefs already have a ton of money invested at the position, and bringing in a good receiver in free agency would be an early indictment on the decision to pay Bowe top dollar. 

Spending too much at one position is counterproductive to building a great team, especially at a position that is so dependent on the quarterback. If Bowe's lack of production were no fault of his own, it wouldn't make any sense to double-down. 

The Chiefs are $333,457 under the salary cap according to Spotrac.com, so they don’t have a ton of money to be throwing around even after making a few moves to create cap flexibility. It’s the regime’s second year in control, so there are still plenty of changes coming, but it would be surprising if they made another big splash on a wide receiver.

General manager John Dorsey cut his teeth in the NFL with the Green Bay Packers, so it’s likely that he’ll follow their model. The Green Bay model is to avoid the first wave of free agency when teams overspend on flawed players, draft well and then develop them.

Notable Receivers Acquired by the Packers & Eagles
PlayerYearAcquiredSeasons with teamReceptions with teamYards with teamReceiving touchdowns with team
Randall Cobb20112nd round3136176213
Jeremy Maclin20091st round4258345326
Jordy Nelson20082nd round6302459036
DeSean Jackson20082nd round6356611732
James Jones20073rd round7310430537
Kevin Curtis2007Free Agency311615778
Greg Jennings20062nd round7425653753
Terrell Owens2004Free Agency2124196320
Javon Walker20021st round4157244422
pro-football-reference.com

Green Bay drafted virtually all of their wide receivers, so Dorsey knows a thing or two about finding good ones. For the most part, head coach Andy Reid followed a similar script when he was with the Philadelphia Eagles with only a few notable exceptions.

The Eagles signed wide receivers Kevin Curtis and, more famously, Terrell Owens.  Both signings were busts, and they drafted both Jeremy Maclin and DeSean Jackson in the first round and second round thereafter.  

The only wide receiver the Packers drafted in the first round when Dorsey was their director of college scouting was Javon Walker in 2002. The Packers selected Greg Jennings, Jordy Nelson, James Jones and Randall Cobb between the second and third rounds during Dorsey’s tenure.

The history seems to suggest that wide receiver is a position both Reid and Dorsey value, but also one they are likely to avoid in free agency—at least at the top of the market. Free agents that seem to make sense if they come cheap enough are James Jones, Golden Tate and Riley Cooper.

The Packers drafted Jones while Dorsey was there, but Jones is also 30 years old now. Another former Packers personnel man and friend of Dorsey, John Schneider of the Seattle Seahawks, drafted Tate. Reid drafted Cooper while he was with the Eagles. Jones’ age, Cooper’s racist comment last offseason and Tate’s numbers could suppress their value on the open market.  

Potential Free Agent Targets
PlayerHeightWeightPFF GradeStats
Jeremy Maclin6'0"200-9.1 (2012)15 games, 69 receptions, 857 yards, 7 touchdowns (2012)
James Jones6'1"208+2.914 games, 59 receptions, 817 yards, 3 touchdowns
Golden Tate5'11"195+11.016 games, 64 receptions, 898 yards, 5 touchdowns
Riley Cooper6'3"214+5.316 games, 47 receptions, 835 yards, 8 touchdowns
Pro-Football-Reference.com, ProFootballFocus.com

Another wide receiver the Chiefs could look at is Maclin, who Reid personally selected and was the Eagles’ No. 1 receiver while he was there. The problem with Maclin is that he's coming off an ACL injury. If he's healthy, either the Eagles will re-sign him, or he’ll get more money from one of the many teams that have more cap space.

If Maclin weren’t healthy, why would the Chiefs want him? Even if he ends up being worth the risk on a one-year deal, the Chiefs will then have to figure out how to pay him next year. It’s not a sound plan for sustainable long-term success. 

ACL tears typically take a year to heal, but the recovery time continues to shrink. Given it’s already been six months since Maclin’s ACL tear and there are seven more months before the start of the NFL season, it’s likely some other team is going to open up its wallet for him in a way that should price the Chiefs out of the market.

 

The Draft

Will Odell Beckham Jr. prove to be significantly better than a receiver the Chiefs could draft in the third round?
Will Odell Beckham Jr. prove to be significantly better than a receiver the Chiefs could draft in the third round?Stacy Revere/Getty Images

Given the plethora of good receivers Dorsey and Reid have drafted, it’s harder to rule out them selecting one in the 2014 NFL draft. Without their second-round pick due to the trade for quarterback Alex Smith last year, the Chiefs will either have to select one in the first round or the third round or later.

The Chiefs have the 23rd pick in the first, third and fifth round and the 24th pick in the fourth and sixth rounds. Unless a certified stud wide receiver falls to them in the first round, it doesn’t benefit them to select one.

With the influx of juniors this season, the draft is one of the deepest in years at many positions—including wide receiver. CBSSports.com currently has 13 wide receivers projected to go between the first and second rounds.

With so much depth, it’s likely some of the wide receivers will fall down the board. Just last season, Terrance Williams and Keenan Allen fell to the third round, as well as developmental receivers like Marquise Goodwin, Markus Wheaton and Stedman Bailey. Ace Sanders—a Dexter McCluster clone—fell to the fourth round, and Kenny Stills fell to the fifth round.

2014 NFL Draft WR Class Projected Rounds 1-2
PlayerHeightWeightProjected Round
Sammy Watkins6-12051
Mike Evans6-52251
Marqise Lee6-01951
Kelvin Benjamin6-52351
Odell Beckham Jr.5-111931-2
Allen Robinson6-32101-2
Brandin Cooks5-101861-2
Jordan Matthews6-32092
Jarvis Landry6-01952
Davante Adams6-22162
Paul Richardson6-11722-3
Martavis Bryant6-42002-3
Robert Herron5-91932-3
CBSSports.com

With an overall deeper draft, the Chiefs should be able to get a good receiver in the third round to complement Bowe.  The depth of the draft should push quality options down the board enough to give the Chiefs a shot at one, at least.

It’s also notoriously difficult to transition from college to the NFL at the wide receiver position. It often takes at least a year for a player to settle, if not two or three. That’s important because there is an expectation that the Chiefs will make it back to the playoffs again next season.

The Chiefs have a tougher projected schedule in 2014 because they have to play against the NFC West instead of the NFC East. They need their first-round draft pick that makes an immediate impact, unlike last season when No. 1 overall pick Eric Fisher was more of a liability than an asset.

 

Conclusion

There’s no doubt the Chiefs need a receiver opposite Bowe, but using a first-round pick or precious cap dollars on one doesn’t seem like their best option. The Chiefs could re-sign McCluster or sign another inexpensive free agent, but players like Eric Decker or a healthy Maclin are going to be too pricey for the Chiefs.

A draft pick makes sense, but not in the first round unless the Chiefs get extremely lucky. Very few college wide receivers can be effective starters right away, as the Chiefs would need them to be— especially if Bowe doesn’t start justifying his lucrative contract.

Wide receiver may be a priority, but it shouldn’t become such a priority that it takes away much-needed resources from solidifying the offensive line or improving the secondary.