It's the offseason, which means you desperately need something to hold your college football attention over the next nine months.
After all, conference championship deregulation, way-too-early top-25 rankings and the impending talk of satellite camps (which will pop up again during the spring meeting cycle) can only go so far, right?
Don't worry, Bret Bielema is here for you.
The affable fourth-year head coach of the Arkansas Razorbacks will star in a web-based reality show from Bo Mattingly of Sports Talk with Bo, a statewide syndicated radio show, as well as Little Rock-based production company JM Associates.
The trailer for the show, which is appropriately called Being Bret Bielema, hit YouTube this week and looks like one of the can't-miss programs of the offseason.
There is no other coach in America who deserves a reality show more than Bielema.
"I've never seen anybody spend 10 minutes with him and say that they don't like the guy," Mattingly told Bleacher Report. "He's so personable and engaging. I guess growing up on a farm, he learned some characteristics on how to treat people. It doesn't matter who he's around, he's the same guy."
Judging from the trailer, it's everything you'd expect from Bielema...and more.
After all, how many coaches would ride shotgun around Memphis prior to a bowl game and randomly shout out battle cries—in this case "woo pig"—at unsuspecting fans of both Arkansas and Kansas State?
How many head coaches would randomly spout a Christmas truth about why eggnog should not be exclusively a holiday drink?
How any head coaches describe a quarterback kneel to end a bowl game as "borderline erotic," as Bielema did during 2015 SEC media days in reference to his team's victory over Texas in the 2014 AdvoCare V100 Texas Bowl?
"I thought people would find it fascinating to see how he is in his everyday life," Mattingly said. "The more we can show him not coaching football and show more of his personality, his music, his flip flops, his joking, his idiosyncrasies and superstitions, the better. He's just a unique guy."
Can you imagine what Bielema might say at a recruiting event to a bunch of Hog fans? What about when he's hanging out by the pool?
The possibilities are endless.
"At Fleming's steakhouse in Memphis, they had a coaches dinner with the wives," Mattingly said. "Bielema's got this room at Fleming's, and he's buying steak for everybody. He just invites the bus driver to come in and eat with them. So the bus driver is sitting next to a staff member, just hanging out like it's no big deal. Bielema introduced him to everybody. He's just always like that."
This series comes at the perfect time for the SEC, too.
The SEC lost one of its greatest quote machines in October when former South Carolina and Florida head coach Steve Spurrier abruptly resigned from the Gamecocks, and that void needs to be filled.
Bielema is doing just that.
Will you watch Being Bret Bielema?
The show, which is still shooting, will be released as five-minute shorts starting in February and is still in production. It could land a bigger platform as interest grows.
"Right now, we are planning a miniseries release on YouTube," Mattingly said. "Who knows where else it will go. This really happened fast. We will probably have about five, five-minute shorts on YouTube. There's so much stuff, and we are still shooting, so it may become something more than that."
The perfect production plan for the unpredictable Bielema.
"We didn't want it to be in a box," Mattingly said. "We just wanted to roll some stuff out and show people some different scenes of him being Bret Bielema."
Barrett Sallee is the lead SEC college football writer and national college football video analyst for Bleacher Report as well as a host on Bleacher Report Radio on SiriusXM 83. Follow Barrett on Twitter @BarrettSallee.