With his fourth straight FIFA Ballon d'Or wrapped up, Lionel Messi continues to affirm his status as the greatest player of our generation.
For some, Messi needs to win a World Cup to become the greatest of all time.
But not for me. In my opinion, he's already the greatest.
Lionel Messi is arguably the most popular athlete in the world, and his name is close to, if not already, as big as Michael Jordan as far as popularity during MJ's prime.
That's right. MJ status.
Messi already popular for everything he does on the pitch, so we won't talk about that.
This article is all about Messi as a brand.
Michael Jordan and his Air Jordan brand began in 1985, and the sports and marketing world has never been the same. Over 25 years of success for both Nike and MJ—even after retirement.
In this article, I will give you three suggestions that could help Lionel Messi build his brand to Michael Jordan status. Some of it is simple, while some of the suggestions will take time to build up to.
Remember: this is about building Messi's brand as big as Jordan's. We're not talking about who's more popular now or anything of that matter. To be fair to Michael Jordan, MJ is long retired, so it's obvious Leo Messi is more popular today since he's an active player, compared to the retired Jordan.
Lionel Messi is the most dominant athlete at his sport since Michael Jordan was of his sport of basketball.
At just 25-years-old, it's time for Messi to build his brand.