In today's economy, value is paramount.
With millions of Americans out of work, millions scraping by from paycheck to paycheck and millions more hanging on to the hope that our government will provide the institutional change needed to pull our economy out of this recession, there is little discretionary income available.
Tonight's main events include Quinton Jackson versus Matt Hamill and Frank Mir versus Roy Nelson.
Neither matchup is expected to draw an overwhelming pay-per-view buy rating. Furthermore, both Jackson and Mir have been quoted as saying that they are not especially interested in their competition at UFC 130.
Due to the lackluster attitudes by both veterans, how are the fans expected to embrace these main events?
In my opinion, the fans will not truly support UFC 130, and the pay-per-view buy numbers will surely corroborate that position when the numbers are released.
The value needed to drive support for this fight card is not there. The UFC has failed to equate these two subpar main events with the $49.95 asking price for the pay-per-view.
With discretionary income for most Americans at a premium, what could the UFC have done to elevate the value of this fight card?
One solution would have been to integrate the Strikeforce roster into the UFC pay-per-views.
By slowly matching up perennial fighters signed to Strikeforce with worthy competition within the UFC, interest amongst the fans would heighten.
I realize this solution has been besieged by UFC president, Dana White. However, it may be time for White to set aside his ego and provide the fans with a fight card equal to the value of their hard earned dollar.