A club of Arsenal's calibre is regularly linked with the biggest of football's talents; however, the biggest doesn't always mean best.
This January transfer window is a vital crossroads in the club's plans for the 2013-14 season in which the progress made during the first half of the campaign will either pave the way for a triumphant return to prominence or again leave the Gunners empty-handed.
Here, we break down some of those names that have become associated with a move to the Emirates Stadium in recent months, but shouldn't be jumped at simply based on their past performances.
The red flags around Dimitar Berbatov's signature are numerous, and most point to the fact that the Bulgarian shouldn't be brought in this winter.
The Mirror's John Cross backed up Wenger's comments, labelling the move an "urban myth":
Berbatov to Arsenal has become something of an urban myth in the past two weeks. Wenger again dismissive. "He's not a name we've considered'— John Cross (@johncrossmirror) January 3, 2014
At 32 years of age, Berbatov holds very little in terms of long-term potential and would be nothing more than the shortest of stopgaps to accommodate any further injuries or absences that may affect the participation of Olivier Giroud and Nicklas Bendtner.
While January may not be the easiest period in which to do business, Arsenal are a club who's eye should always be on the future, never settling for a transfer such as this, regardless of the cut-price cover Berbatov may provide at £2 million.
Jackson Martinez's stock has risen drastically over the last two years, one of numerous Colombians to have impressed at Porto in the last couple of seasons.
The Mirror's Ben Burrows recently quoted the South American as saying that he "wouldn't hesitate" should the Gunners come calling for his services, adding:
I cheered for Arsenal when I was a kid – I love their style of play. It's flowing and open with a lot of first touch passes. It would be suitable for a player like me. If I get a chance to play for a high level club like Arsenal I wouldn't hesitate to accept it.
It's always a positive when a player has a genuine thirst to turn out for the club he represents, but now isn't the time for Martinez's arrival.
The 27-year-old is a prolific asset, having scored 12 goals in 14 Primeira Liga outings so far this season, per Transfermarkt.co.uk, and is now heading into his prime at the Estadio do Dragao.
That being said, he would be unavailable to play for Wenger's side in Europe, and his more cutthroat style of play would require a serious rethink of Arsenal's tactics, unless he were to settle for playing a bit-part role in the next six months or so.
With a summer to go back to the drawing board, Martinez's acquisition is one that would make much more sense later on in 2014.
Angel di Maria
Arsenal's squad needs fine-tuning if it is to truly fulfil its potential as a title-winning side, but one area in which it isn't particularly lacking is its creative department.
TalkSPORT have reported that Arsenal are one of the biggest Premier League suitors interested in taking the winger to England, but it's a high-risk, high-reward manoeuvre that might be out of reach right now.
Goal.com's Wayne Veysey suggested that a bid of over £25 million was made for the South American over the summer:
Arsenal wait for Bale after submitting £25.6million bid for Angel Di Maria http://t.co/ysCFobwtO3— Wayne Veysey (@wayneveysey) August 29, 2013
Granted, the Argentinian's past relationship with Mesut Ozil might make him an attractive proposition, but the good form of Theo Walcott, Lukas Podolski, Santi Cazorla and even Serge Gnabry risks being spoiled by such a high-profile move.
The Gunners are known for being savvy with the way in which they distribute their transfer funds, and di Maria's transfer would be slightly too rich for an acquisition that should be looked at as more of a luxury than a necessity.