The 49ers' offense doesn't have to be like the Fox News Channel, but to be successful this year, the unit should consider using the station's slogan: "Fair and Balanced."
Last season, former offensive coordinator Mike Martz preferred a pass-happy approach. That mindset, however, conflicted with coach Mike Singletary's philosophy of having a powerful, run-oriented attack.
The end result was Martz being let go for not being balanced.
New offensive coordinator Jimmy Raye does plan on utilizing the running game more. That's good news for Frank Gore, who 49ers fans felt didn't get enough touches last season.
But Raye shouldn't plan on being one-dimensional either. The risk with using one approach means that defenses can predict your every move, even before the ball is snapped.
The good news that Raye has going for the offense is this: He not only has served as a running backs coach. He also has experience coaching wide receivers when he was with the Atlanta Falcons.
That being said, there should be an equal share of the football for the 49ers' offense since Raye knows both the running and passing game from his time coaching the backfield and wideouts.
Frank Gore should get the ball more to wear down the defensive line, but Vernon Davis should have his hands on the ball when he's not blocking. Michael Crabtree should be given a chance to go deep and haul in receptions. Even two tight end sets can help benefit the offense, whether running or throwing the ball.
Of course, the real man responsible for making the offense work on the field is quarterback Shaun Hill.
Hill has to answer the questions of whether or not he's capable of being the next starter for the 49ers. The good news for Hill is that he shouldn't always have to worry about his arm strength to win games.
The 49ers also shouldn't worry about Gore not getting enough touches or getting worn down. They also shouldn't worry about Crabtree and Davis being ignored in the offense.
That's because just like Fox News, it should be about being "Fair and Balanced" on offense.