Okay, first thing's first: WWE is not wrestling; it is a spectacle. It's not meant to be wrestling. It's meant to be entertaining and fun—and that is fine.
Monday Night Raw, Survivor Series, Royal Rumble, WrestleMania—somewhere along the line, Vincent K. McMahon came to the conclusion that bigger meant better. As a result, we now have this overblown and overexagerrated concept of what wrestling should be, complete with fireworks, pyrotechnics and the best filmmakers that money can buy.
But that's not wrestling; that's wrestling entertainment.
If you look at any other sporting event, whether it be baseball, basketball or football, there are no light shows or pathways of flaming torches, because the draw is the sport. Nowadays, people expect wrestling to be over the top because of the WWE, which has had a near-monopoly on the industry.
People expect behemoths and giants lumbering around the ring; they expect heroes that never lose and villains that can never win; they expect short, shallow storylines with no connection to history; and they expect magic and characters, absolute good and evil. So much so that when someone does something different like, say, have a good guy not win the big one, people go into hysterics. It's not what they're used to.
When Bobby Roode lost his title match against Kurt Angle at 2011's Bound for Glory, you'd have thought the Gobbledy Gooker had returned. Never mind the fact that we wouldn't have the Bobby Roode we all love to hate now had we not had that unexpected plot twist; wrestling fans have been conditioned to expect the obvious.
If you're going to watch TNA, you're going to have to expect the unexpected. For all the whining people do about TNA's booking, they fail to realize that stories like Roode's truly cement the idea that "anything can happen."
Case in point: Bully Ray's involvement in this year's Bound for Glory. WWE logic dictates that Bully should turn on Sting. That's what the buildup suggested, and that's what the fans expected. What they didn't expect was for Bully to effectively turn face and for Devon to have been partially behind Aces and Eights all along.
It was a swerve that had the fans on the edge of their seats.