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If the Heat are going to repeat, they need to make a statement early in the season. They need to let everyone in the NBA know that they aren't complacent with one title, that their hunger for victory remains.
That's exactly what the five teams who've recently repeated did: the 1991-92 Bulls started 17-3, the 1994-95 Rockets started 9-0, the 1996-97 Bulls started 12-0, the 2000-01 Lakers started 11-4 and the 2009-10 Lakers also finished the first month of the season at a cool 17-3.
A reigning champion almost always receives an opponent's best effort, especially in the beginning of the season, as every other team in the NBA wants to knock the champs off their pedestal.
You have to be an extremely mentally tough team, one capable facing those circumstances, in order to repeat.
Considering the attention the Heat have received since the beginning of the Big Three Era, they should be more than prepared to make that statement.