A move to Brooklyn doesn’t exactly save the Nets, but it will give them a new reason to win. That reason will be a whole new crowd of supporters. Fans do help a team but that means that the Nets need good fans.
New Jersey has to get on Brooklyn’s good side.
Having living legend Jay-Z on board helps, but it is not the end-all be-all for getting fans.
The famous "Develop, Don't Destroy Brooklyn” movement hindered the Nets' move to the city and might hinder their quest for supporters.
But the future is incredibly bright.
The Nets have pulled out all the stops for an extensive marketing campaign that launched early this year and focused upon the city of Brooklyn. More importantly it features an aspect called Brooklyn Taste that highlights local food and restaurants.
GQ magazine recently named Brooklyn as the coolest city on the planet. It doesn’t get much better than that. Brooklyn is a market full of possibilities. The Nets have an impeccable opportunity knocking at their door.
If they can find the best possible way to take advantage of everything this city has to offer, the move to Brooklyn will save the New Jersey Nets.
They have a chance to do something big there. The fans are there. The food is there. The coolness is there. Jay-Z is there. A whole new experience is there.
Bandwagon New York Knicks fans will convert if the Nets start winning. Local fans will flock to Barclays Center next year and regular people will start paying attention if Deron Williams puts on a show.
This team could become a source of neighborhood pride. How cool would that be?
Personally, I am excited for next season. As a lifelong Nets fan this move shakes things up, but this franchise can expect greatness in a new era of basketball.