Unless you are Sheamus and just rumble down into random opponents every week with no reason whatsoever you need to have a feud that's well established and logical.
It could be anything— over a beast in the world title and a rip-off issue or vengeance for losing but still beating the hell out of someone so they're carried off in a stretcher or even over who gets a chance to break Zack Ryder's back and make him go WOO WOO WOO ARE YOU SERIOUS BRO?!
Just like all feuds, this too is based on a solid point. Not two points, but just one point—from Cena.
John Cena states that Rock is a phony because he gave up the thing he said he loved the most in the world and audience he said he loved the most in the world for a different career despite not having any career-ending impositions.
He gave it up all on will, and left all the Rocky fans (of which Cena was once a part) high and dry. That's his point, and by God it's a solid point. Can any Rock fan deny that Rock didn't leave?
You can of course, but you'll be as truthful as Jack Swagger when he calls himself important.
So what is Rock's rebuttal? Finally! blah blah Millions! blah blah Trending Worldwide blah blah Great One blah blah Trending Worldwide blah blah Monkey Paw Noob blah blah YOUR CLOTHES ARE FUNNY blah blah Trending Worldwide and of course, end it all with a If You Smell. Not entirely logical, but it still manages to electrify Twitter.
Ever since last March, I've considered John Cena as the one with the upper hand on the mic. His promo which brought about the return of Dr. Thuganomics was wittily composed of humour and truth. There were snide comments about Rock's departure everywhere. And I don't count Rock's reply as making a kid dress up like Cena and then debase this junior Cena as a solid rebuttal.
Entertaining yes, but it still presents a weak standpoint.
You can go watch all the videos of the infamous Rock-Cena confrontations, take Survivor Series for example—Cena says Rocky is always here via satellite and Rocky responds I'll stick a boot up his lady parts. No seriously, it provides a cheap pop. . .but Cena comes out with the upper hand.
Or maybe he doesn't have a point. He can't say I was put into a People's Trance by Kane. Can he?
Take this week's RAW. Rock gave history lessons that were entertaining and long at the same time from around the city. Cena said the same thing, added a touch of sincerity and said it from the arena. These history lessons actually helped Cena. . .and polluted the city.