Back in the late 1980s and 1990s, Sting was the face of World Championship Wrestling (WCW). At first he was using a cool, laid back surfer gimmick. That was until 1996, when Sting began to use "The Crow" gimmick and ditched his colorful trunks and paint for black and white.
Sting's trademark of descending from the rafters of arenas made him a must-watch. Heck, Sting even went over a year without talking on the microphone and was still the most popular wrestler WCW had. I'd like to see WWE ever try that!
After WCW folded in 2001, Sting laid pretty low aside from a few small appearances at various promotions, but it wasn't until he signed with Total Nonstop Action (TNA) in 2003 that he began to become a household name again.
Although he is basically retired as an active competitor, he is still heavily involved with TNA, where he is in charge of the company on an onscreen basis.
Overall Sting is a 15-time World Champion, two-time PWI "Comeback of the Year" winner (2006, 2011) and a four-time PWI "Most Popular Wrestler of the Year" winner (1991, 1992, 1994, 1997).