As the January transfer window approaches, the world's elite clubs will be plotting the next moves to help them push forward with their respective projects.
For example, Real Madrid have the so-called Operation 2014, whereby they plan to buy the world's best young stars and thus have more value for the big bucks they pay, and for once have players who will have exceptional re-sale value—all important with UEFA's Financial Fair Play rules.
Paris Saint-Germain, on the other hand, are looking for global superstars to improve their brand equity and accelerate their projects financially, and as a direct result later on the pitch, too.
The same goes for clubs in Russia, the United States and the Middle East, with team owners hoping more players will follow the likes of Asamoah Gyan in seeking a luxurious lifestyle more than anything.
Then there are teams like Chelsea, Manchester United, Inter Milan and Juventus looking to plug gaps in their respective sides to give their performance on the pitch that extra boost that has been somewhat lacking lately.
All the while, clubs such as Arsenal and Bayern Munich, which have no particular squad issues, do have money to burn and are seeking to sign the right superstar for the right price in order to take them to that next level they strive to reach.
And lastly we have the likes of Napoli and Newcastle United, clubs that are suddenly doing well again and now fancy a chance at reliving past glories, hopefully with the right signings to help make that dream happen.
So with all that in mind, here are the 20 most wanted players in world football right now.