The professional wrestling industry has no shortage on the embittered and rant-happy. Sure, it can be an ugly business with unhappy endings, and those who choose to sound off about its pitfalls have every right to be heard. But there eventually comes a time where it becomes necessary to move on.
When I see fit, I will single out those who have abused their piss-and-moan privileges, and request that they cease all complaints and/or diatribes and live what's left of their lives. Taking cues from an old Chris Jericho catchphrase, I implore you—the disillusioned wrestling personality—to please shut the hell up.
We're going to do things a little bit differently today. Typically, this column is dedicated to individuals who, as the opening blurb so eloquently states, have demonstrated a severe abuse of their "piss-and-moan privileges."
However, in the midst of the social media bombardment that has begun to define Monday Night RAW, the entire WWE itself has become more than qualified to heed such stern instruction.
Slowly, but surely, RAW is degenerating into Monday Night #RAW rather than the weekly professional wrestling flagship that once upon a time used to be the WWE's go-to show to sell a pay-per-view.
Sure, this past Monday's RAW featured the return of The Rock, but the WWE seemed to be putting forth more of a concerted effort in trending everything that moved than reminding its audience that one of its "big four" pay-per-views was to take place this Sunday.
WWE's own talk of trending topics has become so ubiquitous that it too will eventually trend on Twitter.
Twitter was mentioned half a dozen times before Aaron Rodgers was even able to lead his high-powered Packers offense into the end zone for the first time on the rival, and less Twittery, Monday Night Football broadcast. This is a testament to how many times the fed was able to reel off phrases and buzz words directly related to the popular micro-blogging site.
The WWE dry humping its fans with tweets and trending topics during the beginning, middle and end of every quarter-hour is a vintage example of Vince McMahon's lack of any and all subtlety.
When it comes to cross-promotional situations like the WWE and Twitter, the WWE may opt to completely ignore its existence, banning TV mentions, talent relations or acknowledgment of any kind of the entity in question (see: UFC).
According to a report by F4WOnline, this looked to be the direction WWE was taking when it came to Twitter around the time of its initial spike of popularity.
But if Vince decides that he likes an entity enough, like he did with Twitter, then like Lenny in Of Mice and Men, he will figure to embrace said entity until he inadvertently breaks its little neck—effectively killing it. At least he got to tend the rabbits.
The WWE has already begun killing any novelty of its far-too-obvious working relationship with Twitter. Once a neat concept, of wrestlers being able to connect with fans and maybe vent a little frustration here and there, Twitter has become the cornerstone of WWE programming to the point of exhaustion. Like the mini mall of e-kiosks and online advertisements that render popular wrestling websites prone to giving your computer a virus, Twitter has become the disorderly focus of Monday nights.
Twitter is #RAW.
The WWE was in full-on telethon mode this past Monday in Boston. Twitter paraphernalia and graphics furiously popped on and off of WWE television screens the same way an 800 number would on public access television television outlets following a major catastrophe. Those You Mad memes appear on the Internet less frequently.
Like a Wells Fargo staff of tellers dedicating every other sentence to selling unwanted bank accounts to customers just looking to make a quick deposit, McMahon and company have remained intent on over-producing Michael Cole (as if there's another version) to remind the WWE Universe whenever anything related to the WWE trends worldwide on Twitter.
Armageddon-mongering websites with a fetish for the pro wrestling apocalypse have taken particular exception to the surging social media site, suggesting, somewhat facetiously, that WWE's obsession with Twitter could eventually spell the end of the promotion as we know it.
The WWE figures to cheapen its entire product the more Twitter is nuzzled up next to anything of relevance that comes out of a typical broadcast.
Nothing takes away from a high-profile return such as The Rock's like the inevitable qualitative breakdown of his sales metrics in the form of what may or may not be trending on Twitter.
The WWE needs to be careful how it approaches its newly-formed working relationship with Twitter.
Too much social media infusion will figure to inject cancer into the WWE's core, which would thereby defeat the purpose of having any type of working relationship with Twitter in the first place.