Much ado has been made this week about Rex Ryan’s statements that he would have "had a couple rings" had he received the coaching job for the San Diego Chargers that would eventually go to Norv Turner in 2007. Norv Turner shot back at Ryan, claiming that those couple of rings should go well “with the ones he’s guaranteed the last couple of years."
With the Jets’ come-from-behind 27-21 victory against the Chargers this past Sunday, one might propose a theory that that a difference-maker for the Jets was the instilled confidence, bravado and leadership that Ryan brings to the organization, along with it the claims that not only are the Jets a Super Bowl contender, but that with Ryan at the helm, they could win many championships.
What differentiates guarantees from individuals such as Rex Ryan, LeBron James and others in the year 2011 from classic guarantees made by players such as Joe Namath and Plaxico Burress in the past is how bold they are in scope and advanced they are chronologically.
While Namath and Burress guaranteed titles days before their respective teams prepared for a title shot, individuals like Ryan and James have put it all on the line, saying they will be winners from day one, and never straying from that goal.
Although early titles have been called before by coaches such as Pat Riley and players such as Jason Terry, to make a similar claim year after year, or to predict a large number of championships is truly a phenomenon of modern sports.
Let’s look at some elements that have contributed to this phenomena.