Reason No. 1 could easily be "because America Hates the Miami Heat." However, it has become too easy to hate the Heat, too trendy even. I imagine some fans will actually be bummed if games are missed because it will allot them less time for Heat hatred.
So for this article they only get the cover photo. One of my general rules of life is to give LeBron James the least amount of attention I have to give him. Besides, there's just too many other reasons to be apathetic as to whether or not the NBA season begins in a punctual manner.