Fans may not be able to take their eyes off of UFC Light-Heavyweight champion Jon Jones probably because his face has been everywhere since winning the belt in March.
The youngest champion in UFC history, Jones went on a media blitz following his dominating performance over Shogun Rua at UFC 128. Whether it was the Tonight Show with Jay Leno or the Mo'Nique Show on BET, "Bones" was literally everywhere, retelling not only his historic win, but his heroic actions as well.
Who could have scripted that the polished, faith-focused fighter would take down a fleeing robber the day of the biggest fight of his life?
Add in his flashy moves, dominating wrestling and all the drama with Rashad Evans, and you have a recipe for major marketing success.
Fans love him for his next-level skills and creative techniques, ensuring that every one of his fights will feature moves that no one has every seen before inside the Octagon.
If Jones can keep this pace going, he has the chance to become the Michael Jordan of MMA.