Imagine for a moment that you're Dos Caras Jr., a pretty solid wrestler from Mexico who has worn a mask for your whole career.
Being that you're much taller than your peers, you're fluent in English, you work a style much more compatible with American wrestling than most wrestlers in Mexico, have a good physique, and was near Olympic caliber as an amateur to boot. And WWE signs you when looking for Latino stars.
They immediately take your mask away and make you Alberto Banderas, a generic, shiny, happy and babyfaced good guy in Florida Championship Wrestling, their developmental territory. It doesn't come close to clicking.
Meanwhile, the older wrestlers who work as trainers in FCW notice that you remind them a lot of your uncle, Mil Mascaras. Not as a wrestler, but backstage being yourself. Mind you, this isn't necessarily a good thing.
Everyone hated Mil Mascaras for being a know-it-all who bragged about how rich he was and how much he knew about history while making a habit of belittling people. Still, someone sees potential into channeling an exaggerated version of you into a new gimmick: Alberto Del Rio.
You show a million times more personality than you ever did before, with or without the mask. You've been given a "personal ring announcer" who is doing an amazing job getting your gimmick over and garnering more heat for you from the fans.
You're nailing promos all of a sudden and catching on as fast as anyone has in recent years. WWE is behind you with strong booking, and you're set to win the World Heavyweight Championship at the Royal Rumble, less than six months after you debuted on the main roster.
And so began the path of Alberto Del Rio in 2011.
Everything went to hell from there, only he didn't know it yet. He would be scheduled to win one of the two main titles in WWE on multiple occasions, only for plans to be changed at the last minute.
Cashing in his Money in the Bank contract after the CM Punk vs John Cena main event tonight at Summerslam 2011 for the undisputed WWE Championship certainly makes sense, but an idea for Del Rio making sense has stopped his title wins before...