Have you ever seen a certain superstar and thought, "Man, that guy has potential! Why isn't he being pushed?"
If you have, you are not the only one. A lot of fans do it, and it's okay because some talent really is great, it's just that the company doesn't know it.
And that's the problem!
The company doesn't know it.
How many times have certain, uncharismatic wrestlers been pushed down our throats? How many times have deserving superstars not been given a chance to showcase their true talents? How many times have we seen the same people over and over again in the same spot on the card?
How many times has talent been de-pushed?
It's all happened tons of times before and will continue to happen again.
Why? Booking, that's why. More specifically, creative booking (although the creative part can be argued against).
If you don't believe me that booking controls the business, look at the facts.
Nexus, they had potential and added freshness to the RAW scene, but where are they now? Downhill. Why? Bad booking, that's why.
The Corre, possibly in the same spot as Nexus except they had a chance at WrestleMania to show their worth. What happened? A squash match happened.
Remember Wade Barrett? Once on top of the world and now a transitional Intercontinental champion, Barrett has totally lost all relevancy. Once rumored to face the Streak, Barrett is now nowhere close to being in that same spotlight again. Why? Very, very poor booking.
Same goes for Punk. I mean, his last PPV win was in Extreme Rules of last year. If that's not bad booking, then I don't know what is. Punk was booked to be the top heel, at least WWE got that part right, but he then started losing match after match after match. No wonder Punk wants to leave!
Booking controls the company! You can't do anything unless booking allows you to do so. The good thing though is that booking can also help you.
Help? Say what! Are you crazy? Didn't you just diss booking?
As a matter of fact, I did, but I am not one to deny that booking can occasionally get it right and push someone who deserves a push, even if it's an unlikely scenario.
Examples of good booking includes the buildups to legendary WrestleMania matches such as 'Taker vs. HBK and Rock vs.Austin.
Similar to the WWE, TNA or Impact Wrestling as it now goes by, is also controlled by, you guessed it, booking. Booking is what caused stars such as A.J. Styles to shine. It gave others like Angle a chance (not like he needed any help in that department) and it also put people into the spotlight whether they deserved it or not.
As is the case with booking, once someone goes up (Anderson, Sting, RVD), someone else has to go down (Pope, Joe, Morgan).
Yet booking is tricky business because not everyone gets completely satisfied!
That's the problem with the viewers, specifically the IWC. We all think we know what to do with the business, yet as proven all the time, to book someone up, someone has to go down. To make a balanced show, booking would have to favor one superstar over another. No one can ever be satisfied!
Booking can make you or break you, yet it won't ever completely satisfy everyone because you may not always get the better part of the booking.
With booking, you're either lucky or not.
That's it. It all depends on being in the right place at the right time.
You could get screwed or be the one that does the screwing.
You may have all the potential in the world but without proper booking, you won't make it anywhere in this business.
It also works the other way. You may have booking on your side but with questionable and an improper push, you may go down the corporate ladder as quickly as it took you to get up.
Booking has to be careful. It can be the demise or the rise of a superstar's career.
What I'm trying to get to is that no matter how much we whine and complain about a certain superstar and the way they are being treated, at the end of the day, we aren't the decision makers. The creative team is.
All we can do, is cheer or boo someone and hope that they listen to the voice of the audience. If not, the business may not properly grow.
Luck, you better have a lot of it if you want to see what you want to see happen because as far as the business is concerned, booking matters most.