Legend of the Undertaker: A Masterstroke of WWE’s Marketing Excellence

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Legend of the Undertaker: A Masterstroke of WWE’s Marketing Excellence

The Undertaker is a legend for a lifetime.

At some point in time, all of us have fallen in love with the Deadman, often marveling over the character that is the Undertaker. We all are equivocal about the fact that WWE will never be the same without its backbone, The Undertaker. Almost every writer here has written on the phenomena of the Undertaker.

There are many factors that have made the legacy of Undertaker. His aura is something that transcends everything we have seen in the ring. His presence, his entrance, that famous gong, rolling eyes, so on and so forth, the list is of unique selling points is longer than we ever realize.

The Undertaker has given many new things to the business. He has accounted for the introduction of several gimmick matches. His legacy is used as a platform for each and every new bug thing of this generation. His mystic gimmick is a household name in almost every country of this world. It would not be an exaggeration if I claim that Undertaker is the biggest global star this industry has ever seen.

I had written an article on the Undertaker as well. Here I am going to refurbish that article. It has the same core concept as the former. However, this version goes deeper and has more details.  

If we look at the second paragraph of the slide, then it could be said that every attribute I have mentioned about the Legacy of the Phenom is a part of universal marketing strategy. Yes, I am going to present to you all the marketing efforts WWE have essentially used to build the Legacy of the Undertaker. The Undertaker, as a character, is the most successful example of marketing strategy by the WWE

Don't forget that the character had every chance of failing when it was initially introduced. Heck, had it gone wrong, we would have a companion for the Shockmaster. However, it never failed. It was not magic, it was marketing that held on. Let us now dig further.

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