Top Rank Promotions CEO Bob Arum has made it obvious he wants to sign a certain undefeated rising star, Timothy Bradley.
According to an article by Lem Satterfield for boxing website Boxing Fanhouse, Arum said a few words about Timothy Bradley's contract running out with his current promoter, Gary Shaw.
"Bradley's under contract with Gary Shaw, and it's up to Gary to come through with another fight for him before his contract runs out. We've made no bones about it that we would love to have Tim Bradley become a part of Top Rank."
Bob Arum continues by nullifying any concerns he might be trying to pry Bradley from Shaw while he's under contract.
"But that's only when it's legally able to be done. So we haven't talked to him, and we haven't proposed anything to him."
After Arum confirms that he plans on doing business properly by not fishing for Bradley while he's swimming in another promotional pond, he reconfirms his desire to sign the undefeated American.
"But if you asked me if we would want Tim Bradley to become a Top Rank fighter, the answer, certainly is yes."
Arum also made a slight knock on the job Gary Shaw has been doing with Bradley.
"Tim Bradley is an excellent fighter, and he's a very articulate, clean-living young man. We would do a full publicity blitz on Tim Bradley to make him known to the public. We would not do what's been done with him."
Of course, one thing Timothy Bradley's signature on a Top Rank promotional contract means to boxing is the potential for a showdown with Manny Pacquiao. Arum addresses this fight's potential.
"Obviously, then, that would be our goal to build him. To build his name recognition so that we could make a fight happen between Tim Bradley and Manny Pacquiao."
If all goes right, Arum believes a Bradley-Pacquiao fight could happen in November of this year or early 2012, but heavy promotion would have to be done to build Bradley's name.
Bob Arum has said on numerous occasions that he values name recognition when making big fights for Manny Pacquiao.
With Arum's recent venture to put Pacquiao Vs. Shane Mosley and other Top Rank fights on Showtime (owned by CBS), Arum plans to use CBS network to promote and reeducate the public on what boxing has been doing since the exit of Mike Tyson.
If Bob Arum is successful, future stars such as Timothy Bradley could go from anonymous to famous in mere 30-minute special.