Jeff Fisher Asked To Use Timeouts for Commercial Breaks, Time for Change

Roger HarfordCorrespondent IOctober 19, 2010

ARLINGTON, TX - OCTOBER 10:  Head coach Jeff Fisher of the Tennessee Titans watches warmups for the game with the Dallas Cowboys at Cowboys Stadium on October 10, 2010 in Arlington, Texas.  (Photo by Stephen Dunn/Getty Images)
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During Monday Night's game, Titans coach Jeff Fisher was asked by ESPN's Mike Carey to use his final two timeouts because the network needed to get in two more commercial breaks.

ESPN needs to realize their only job is to broadcast the game in a way that is favorable to the viewer. They absolutely should not be trying to affect the game so they can make their precious dollars.

Now I understand their goal is to make money. But doing so at the expense of the overall entertainment of the game is insane. Especially in a game that was essentially over.

There is already way too much advertising in sports today. Commercial breaks have become longer and more frequent and are dragging out the length of games. Commercial breaks aren't the only advertisements anymore either.

With all of the billboards and promotions during a game we have reached a point of commercial overload. I think I speak for all fans when I say, we have had enough.

Sports are so popular in today's society that every company wants to get their ad involved. So it makes sense for networks to try to maximize their profit. But I think the best way to do that is to decrease supply and increase demand for ad space.

Networks should lower the amount of commercials and advertisements shown in the game, decreasing supply and therefore increasing demand. This would allow them to raise the price of each advertisement and keep the same revenue as they have now while also improving the quality of their broadcast.

There is no reason to believe that this would discourage companies from taking ad space because they know sports are extremely popular on TV.

The amount of advertising during sports broadcasts today is hurting the product and it is time for a long overdue change.