WWE and Their Unbelievably Poor Ratings: Could It Be a Blessing In Disguise?
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Welcome to my first article on this for a considerable amount of time.
Firstly, thanks to everybody who read my last article and apologies for not responding to many of your comments...but I took them all on board and I value each and every one of them.
As you all know by now, last Monday's Raw scored a 2.7 in the ratings. That is, or so I have read, the lowest rating achieved by the show in 13 years.
Now, that show featured what was being billed as the ''First time ever'' match between Chris Jericho and Randy Orton and it was the go-home show for Hell in a Cell.
Yet, it will more than likely just barely beat the rating that the season premiere of Smackdown on Syfy will achieve.
Now, there have been may articles highlighting possible reasons and solutions to this problem:
- Monday Night Football
- It was a taped show
- Debuts of new shows on other networks
- Poor Booking
After these next two paragraphs, I will not mention possible causes of this low rating. My opinion is this:
Raw scored this low rating because it is targeting the wrong kind of audience. They are targeting children, most of which, if not all of, have school during the week.
Therefore there is a very real possibility that their parents won't allow them to watch Raw in its entirety.
Also, characters like Edge, Sheamus and Orton are not suited to a PG product. They are characters who need to be edgy, raunchy, violent, unpredictable and unruly.
You simply cannot compliment these characters with those attributes in a PG environment.
Now, no more talk about why Raw scored a low rating.
As the title of this article suggests, I believe this could be a blessing in disguise for WWE.
You see, every cloud has a silver lining, and this is a very dark cloud.
I am one of those who believe that this is the kick in the grapefruits that WWE has needed for a very long time. You see, pride is a very strong motivator.
Vince McMahon was embarrassed by that rating and his pride will force him to make the necessary changes to correct this atrocity.
In today's world, you have to fight for absolutely everything, and television ratings are no different.
You can't expect people to waste their time watching a wrestling show written by people with their finger so far up their own asses that the sh*t coming out of their mouths is transferred to their scripts.
WWE have rubbed many people up the wrong way with there careless attitude towards their shows. If WWE have little interest in their show, fans will pick up on that and they will lose interest in the show also.
For example, take Daniel Bryan. He is the United States Champion yet he has no proper entrance music? His entrance music has changed more times in the last month that Shawn Michaels' did in a decade or more!
It's no secret that Pro Wrestling has been in a state of limbo and decline in the last few years, with one or two exception proving the rule.
It's the difficult times like these that define the credibility and success of a business. When the going gets tough, the true businessmen stand up and are counted.
In the coming weeks and months, WWE and Vince McMahon have some defining decisions to make.
These decision may well decide whether or not Pro Wrestling will live on life support in the future. In my opinion, such decisions include:
- A major overhaul of creative and booking teams
- A serious re-evaluation of WWE's target audience and the PG rating
- Increased emphasis on undercard feuds and mid-card talent
- Fresh faces in the main event scene
- A Cena heel turn
- A major surprise in storylines to re-invoke people's interest in the product
These are just a few important issues facing WWE in the near future.
So, is this embarrassment simply a blip on the radar or does it have deeper roots? Will it prove to be a blessing in disguise?
Until next time, slán agus beannacht!
I highly recommend you read the following articles:
This was written by Big Nasty and is based on the same subject of my article. It is a very good read with and provides a very interesting take on WWE's latest strange decision.
This was written by Mike AKA The Professor and discusses the future of WWE in a more in-depth manner that I have here. Another great read!
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