Bills, New Era Cap Company Agree to Stadium Naming-Rights Contract

The Buffalo Bills won't call their home Ralph Wilson Stadium anymore.

On Aug. 13, the team announced it had reached an agreement with hat company New Era on a naming-rights deal for the stadium. Vic Carucci of the Buffalo News reported Wednesday the stadium will be renamed New Era Field.

The team moved to its current home in Orchard Park, New York, in 1973, when it was named Rich Stadium after a Buffalo-based food-products company.

After the 25-year deal expired in 1998, it was renamed Ralph Wilson Stadium after the team's founder, who helped secure the Bills a home in Buffalo after they came to the NFL from the AFL.

While the name change might seem like a cruel move away from an important member in the franchise's history, a naming-rights deal could provide a huge boost in revenue.

According to Forbes, the Bills ranked 28th out of 32 NFL teams in revenue last season and were the least valuable team in the league, with a net worth of $1.4 billion.

Getting a sponsor to shell out a hefty sum to get its name on the side of the stadium could do wonders for the organization and perhaps translate to success on the field in a few years.