The Super Bowl is among the greatest spectacles in television as it manages to appeal to all demographics due to its mix of sports and entertainment, and the 50th edition of the big game promises to continue building upon that impressive legacy.
There is a great deal of intrigue surrounding the game itself, as the one-loss Carolina Panthers and likely MVP Cam Newton go up against the Denver Broncos and Peyton Manning in what certainly could be the final outing of his illustrious career.
Even non-football fans figure to stay glued to the screen due to the halftime performance by Coldplay, as well as a new batch of Super Bowl commercials, which always generate plenty of buzz.
Ahead of perhaps the biggest Super Bowl in NFL history, here is a complete look at the television schedule, as well as an early preview of some of the top ads to watch for on Super Bowl Sunday.
Where: Levi's Stadium in Santa Clara, California
When: Sunday, Feb. 7, at 6:30 p.m. ET
Super Bowl TV Schedule
|Super Bowl 50 Programming Schedule|
|11 a.m. ET||Super Bowl 50: Before They Were Pros (NFL Films)|
|Noon ET||Road to the Super Bowl (NFL Films)|
|1 p.m. ET||Phil Simms All-Iron Team: Super Bowl Edition|
|2 p.m. ET||The Super Bowl Today|
|6 p.m. ET||Super Bowl on CBS Kick-off Show|
|6:30 p.m. ET||Super Bowl 50|
Amazon Alec Baldwin
The fact that the Broncos defeated the New England Patriots in the AFC Championship Game may have ensured that there will be no Deflategate talk during the Super Bowl, but the same can't be said for the commercial breaks.
In Amazon's Super Bowl spot, actor and former 30 Rock star Alec Baldwin pokes fun at the controversy that cost the Pats their 2016 first-round pick and got quarterback Tom Brady suspended before it was subsequently overturned.
Baldwin's chef claims that the tiny footballs he molded out of brie were too soft, which prompted the New York native to take a not-so-subtle jab at the Patriots.
While the commercial would have been a bit more relevant had New England advanced to play in the Super Bowl for the second consecutive year, it figures to resonate with football fans regardless.
T-Mobile faces stiff competition in the cellphone service game from Verizon, AT&T and Sprint, so it swung for the fences with its Super Bowl commercial in order to close the gap.
Drake is undoubtedly among the biggest stars in music today, and his 2015 hit single "Hotline Bling" has torn up the charts since its release. The song seems like a natural fit for a cellphone commercial, and T-Mobile took advantage of that.
Three actors posing as representatives for rival companies ruin Drake's song in a clever shot at service providers and their penchants for hitting customers with unwanted fees and sanctions.
Tapping in to current pop culture is key for a Super Bowl commercial when it comes to resonating with a younger audience, and T-Mobile will certainly do that with what looks to be one of the funniest ads thus far.
It's rare for a brand to feel both nostalgic and current at the same time, but Pokemon somehow manages to pull that feat off.
The Pikachu-led phenomenon is celebrating its 20-year anniversary with an awesome Super Bowl commercial that promises to appeal to a wide range of viewers.
Pokemon has taken to social media to further campaign as well with clever Super Bowl-related tweets, such as this one, featuring the popular Snorlax character:
Pokemon's early fans who remember playing Yellow, Red and Blue on Game Boy Color and watching the cartoon on television may find it hard to believe that it has now been around for two decades.
It certainly has longevity on its side, though, as it remains popular with children and continues to capture imaginations across the globe.
There is no end in sight for Pokemon's dominance among the younger generation, and its Super Bowl spot may garner it even more fans in the process.
Follow @MikeChiari on Twitter.