Like the NFL with its halftime show featuring legendary performers such as Coldplay and Beyonce, advertisers around the globe seem ready to go all out this Sunday at Super Bowl 50.
Such a special event comes with a massive audience, perhaps the farthest-reaching and broadest audience advertisers and companies will be able to get their hands on this year—and the caveat is that viewers actually want to be barraged with advertisements.
What a win, right? It's sort of like the Super Bowl, where most presumably wanted to see Peyton Manning, representative of the last generation of stars, take on Cam Newton, the future, when the Denver Broncos and Carolina Panthers clash.
Access to such an audience is expensive, of course. P.J. Wright of Boston.com detailed how much an ad costs these days, plus provided info on how many sales seem to stem from the ads:
This year, CBS is charging as much as $5 million for a 30-second Super Bowl ad. That’s 11 percent higher than the base price of $4.5 million that NBC charged in the 2015 Super Bowl, which was the most-watched broadcast in the history of U.S. television at around 114 million viewers. According to Kantar Media, the price of a 30-spot has increased by approximately 75 percent over the last decade alone, and generates a total of $2.19 billion in sales.
Talk about a cost worth the investment, right? According to Advertising Age's Bradley Johnson, advertisers will total about $377 million in costs.
If the billions of dollars in sales detailed by Wright isn't enough, Ball State’s Dom Caristi, according to WNDU.com, says folks have to remember that the price isn't as high as it seems because the commercials get shared all over the Internet for years to come:
Even an ad price of $5 million for 30 seconds seems reasonable because people actually want to see the commercials. Unlike normal sports viewing, the room actually gets quiet during the commercials at Super Bowl parties so people can hear the spots. What’s more, the commercials get added bang for the buck by being tweeted, posted and shared through multiple social media platforms — for which the advertiser pays nothing.
Go figure—the growing presence of the Internet could justify a push in costs in coming years.
About the ads themselves. The Pokemon franchise got ahead of most in the game by releasing a smooth ad to celebrate an anniversary of its own, No. 20:
Hyundai also had an ad leak, and it's a good one with actor Ryan Reynolds in a variety of roles before the car saves the driver from hitting him:
The NFL dropped a funny commercial of its own featuring Seal and the aptly named "Super Bowl Babies," citing the...well, just watch the ad:
Of course, folks know that the Super Bowl is a great time for a lesser-known company to come out of nowhere and seize global attention.
This is especially the case when a company wins the Super Bowl's "Small Business, Big Game" contest and earns a slot, such as Death Wish Coffee Company did before unleashing a brilliant Vikings-inspired ad:
There are plenty more ads to digest if one wants to spoil the festivities of Super Bowl weekend. Kendall Fisher of EOnline.com has compiled most of the leaks so far.
Movie trailers are a bit trickier to nail down before the big game. Most studios don't leak their big reveals before the massive revelation during a Super Bowl spot, though Disney attempted to get out in front this year with the trailer for Alice Through The Looking Glass:
After that, the globe only has a general idea of the who and why when it comes to movie trailers so far.
According to Pamela McClintock of the Hollywood Reporter, Reynolds and his Deadpool movie will have a big presence.
"His upcoming superhero movie, Deadpool, will have a major presence surrounding the Feb. 7 football game at Levi's Stadium in Santa Clara, Calif.—and not just in terms of a likely TV spot, insiders tell the Hollywood Reporter," McClintock wrote.
McClintock went on to reveal that several other big-name titles will have superstars in town, presumably to go well with big advertising spots:
Deadpool isn't the only Fox title using the game and convergence of the world's press to whip up headlines. The cast of Independence Day: Resurgence (June 24), including Liam Hemsworth and Jeff Goldblum, will attend the Super Bowl, while one or two actors from X-Men: Apocalypse (May 27) could be on hand.
Jeff Sneider of the Wrap paired ad space bought over the past few years with the upcoming movie slate to come up with predictions for trailers such as Captain America: The Winter Soldier, Warcraft and Batman v Superman: Dawn of Justice, among others.
Hollywood won't be outdone when it comes to advertisements, instead waging a war of the public's interest with captivating ads for the year's biggest releases through the week after the Super Bowl (Deadpool) to the summer and beyond.
It's only right such an important game has long-lasting implications off the field, too, with viewers having their say by how they help spread the advertisements on social media and, of course, by how they carry out the advertisements' intended effects.
The buildup for the slate of epic ads won't cease until kickoff. Enjoy the ride until then, with the 50th Super Bowl promising the best slate of ads yet.
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