The Real Reason Why UFC 102 Isn't Selling Well

Joseph S.Contributor IAugust 19, 2009

LOS ANGELES - APRIL 7:  Wrestler Randy Couture arrives at a special screening of Sony Pictures Classics' 'Redbelt' at the Egyptian Theatre on April 7, 2008 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

The Real Reason Why UFC 102 Isn't Selling Well

Several websites and MMA news sources have been blaming America's bad economy for the reason UFC 102's tickets haven't been selling well so far. By many peoples estimation "ticket sales are lagging well behind pace for a sellout event."

Now, if you ask me, I personally feel the bad economic state is not the real reason behind the event's troubled ticket sales. I feel its the event's lack luster main event.

Don't get me wrong, I love watching Randy Couture fight but I'm just not sold on this specific fight and apparently not many other people are either (according to current ticket sales anyways).

Now I understand not everybody is going to agree with me about this right off the bat so let me explain why I feel this main event is lacking compared to previous UFC events. The first thing I think is worth pointing out is fairly obvious and that's the fact that Randy Couture vs. Antonio Rodrigo Noguira is not a title fight.

However, the truth is that it's fairly common for the UFC to have non-title fights for main events, so if that was the only problem I obviously wouldn't be writing this article.

Now whats the other problem? Is probably the question your asking yourself at this point. Well the answer to that actually has two parts. So lets get down to business. For one this fight essentially means nothing. Mainly for the reason the winner of this fight won't be getting anything from the win besides a win.

Most UFC main events are either a title or a fight that has to do with deciding who is the next No. 1 contender. Obviously this fight is neither.

Now please before you stop reading let me explain, seeing as Noguiera was just destroyed by Frank Mir, who was just basically eaten alive by Brock Lesnar. So if Randy wins its pretty hard to make the argument that this fight earn's him a title shot.

So obviously the same thing applies to Noguiera, even if he does beat Randy everyone just saw Mir destroy him plus they just fairly recently saw Randy lose to Brock Lesnar, so either way you can't really argue the win earns either of them a title shot.

Now, my second reason for thinking this main event is lacking is fairly simple. I personally just don't really care to see this match-up. Nothing about this match up intrest me. So not only does the fight mean nothing in a title or contendor since but it also means nothing to me personally as a fan.

Now, I realize that not everyone may feel the way I do about this and thats fine, but let me just make one last point before you flip out on me. 

I am a HUGE UFC fan and have been for about the last three years. I have bought every single UFC PPV since UFC 77 and before that I bought some of them on and off (except the ones that aired on free TV obviously).  But the sad fact of the matter is that I wouldn't be buying this event if I didn't want to see the Demian Maia vs. Nate Marquart matchup.

Now, seeing as I am a pretty avid fan of the UFC and I am actually not 100 percent sure I wanna spend my hard earned money on this event, how could the UFC possibly expect the casual fight fan to want to pay for the event?

(So Far The Rose Garden which will be holding just under 20,000 people this event has only sold just under 9,000 tickets.)